Kantar Webinar on Advertising Effectiveness Awards: Discover the winning work from around the world and what resonates with Belgium

Advertising effectiveness doesn’t happen by chance. It is built when strong creative ideas and smart media strategies work in harmony to create meaningful, real connections with people.

As the industry evolves across GenAI, creators, and content at scale, CMOs must harness effectiveness across all these fronts to drive brand growth, and they need strong decision intelligence to do it. Doing so requires not just creativity, but rigorous decision intelligence to understand what truly resonates with people, in their lives and in their markets.

Introducing the Kantar Advertising Effectiveness Awards – the only global advertising awards grounded in people’s reactions.

Kantar media effectiveness data shows that 43% of overall campaign performance is driven by synergy effects – this is the additional impact created when audiences experience a campaign in more than one channel. When creative and media work together coherently, brands can maximise campaign effectiveness: getting the most from each individual channel while also unlocking the added value that comes from consistency and connection across them.

Watch the webinar to discover the best advertising across the world. Top campaigns across TV, digital, social and print – and explore what truly resonates in Belgium, where relevance, consistency and meaningful connection with people remain central to advertising success.

Speakers