BAM Student Congress 2026

Since a few years, the BAM Students Congress has had a new concept, “MarketHappening”. A great success with both teachers and students.

What is the concept?

The BAM Students Congress revolves around a city : the last years (before Covid, of course), almost 1800 students, in marketing and communication from all over the country, participated in the congress in Antwerp, Leuven, Brussels, Mons/Bergen… The day is always divided into 2 parts to provide a balance between theory and practice.

In the morning, students attend presentations by top marketers. They share their experiences and skills with the audience. In the afternoon, they have the choice between visit local companies, workshops or follow more keynotes.