CommPass Intro Class: What Ad Blockers Really Do
21 janvier, 2026, 13:30 pm - 15:30 pm
Agenda
13h30-14h30: Ad-blocking : A myth or a reality?
by Nicolas Jacqmin, Data & Insights Expert at WPP Media
Has online advertising become invisible when people activate the notorious ad blockers? Learn in this session who activates them, which ad blockers are most popular, the devices they impact most, and the real reasons people use them. Come and discover the extent to which ad blockers really block ads and its impact on advertising recognition.
14h30-15h30: Deblock the Truth
by Gauthier Elslander, Managing Director BPX
Belgian Publishers are raising awareness against exaggerated blacklisting on local news sites.
Destiné à qui ?
Pour tous les experts en médias, en agence, chez les médias/régies et annonceurs.
La présentation est donnée en anglais. Les participants peuvent réagir dans la langue de leur choix.
Quand ?
21 janvier 2026 de 13h30 à 15h30.
Ce cours se tiendra en ligne.
Orateurs
Nicolas Jacqmin – Data Analyst chez Choreograph / GroupM
Gauthier Elsander – Managing Director de Belgian Publishing Experience (BPX)