Creative Belgium: Creativity Decoded

Did you know that dull campaigns pay back 40% less? Entertaining ads make media spending more effective and build a love for brands. Join us at the Creativity Decoded 2025 Conference on 4 November in Brussels to explore how you can captivate audiences and boost your brand’s impact.

This year, ACC, Creative Belgium and UBA unite their forces and vision to foster creative confidence because it matters.

Creativity Summit is a full day of networking, talks and inspiration for C-level professionals in marketing, advertising, media and creative communications. Creative Belgium will host the afternoon programme with Creativity Decoded, returning after a successful first edition in 2024. ACC and UBA are launching C-Sparks, an evening programme where C-level members of ACC and UBA will gather for a dinner with speaker Matt Davies from Better Briefs.

About Creativity Decoded

Join us for an inspiring afternoon filled with new insights, key learnings from Cannes Lions and a deep dive into upcoming trends. Discover how creative bravery shapes brand and business strategies. Creativity Decoded will bring you an opportunity to connect with your clients and engage in conversations that foster genuine relationships and lead to outstanding work. Supported by DPG Media.

For who? As a C-level gathering, Creativity Decoded will bring you an opportunity to connect with your clients and engage in conversations that foster genuine relationships and lead to outstanding work.

Why? Creative Belgium aims to support Belgian agencies and brands in showing creative confidence. Through Creativity Decoded, we deliver content that inspires confidence, courage, and trust among brands, strategists, and creatives.

Discover the line-up of international speakers

• The Uncertainty Principle by Peter Hinssen
• Creative Confidence by Orla Kinsella, Cannes Lions
• Safer Phone by Orange France & Publicis Conseil
• Unbounded Creativity by Marie Stafford, VML Intelligence
• Closing Keynote by Senta Slingerland, Fala

More information and tickets? Click here!