Executive Master in Digital Marketing & Sustainable Strategies – Module 5: Advanced Digital Marketing Strategies and Analytics

Don’t miss out on the opportunity to take part in the 2-day course on Advanced Digital Marketing Strategies and Analytics at the Solvay Brussels Schools of Economics and Management, jointly organised by the BMMA, the Belgian Management and Marketing Association.

This module, which is a part of the Executive Master in Digital Marketing & Sustainable Strategies, equips participants with advanced strategies and analytical tools to enhance their digital marketing across the full funnel. You’ll learn how to translate marketing objectives into effective digital strategies, leverage data-driven insights, and adapt to the evolving digital landscape. Gain practical skills to future-proof your digital marketing efforts and drive better performance.

Module Objectives:

By the end of this module, you’ll be equipped to:

• Translate business objectives into actionable digital marketing strategies that effectively target your audience across multiple channels, ensuring alignment with overall business goals.

• Use analytics data critically to evaluate your results and make informed decisions. Learn how to take a step back, judge which projects will truly make a difference, and drive impactful outcomes.

• Ensure your digital strategy is future-proof by avoiding the pitfalls of tracking excessive data without extracting valuable insights, and instead, focus on meaningful data that drives impactful actions.

You’ll be guided by Dhan Claes and Margaux Marien. Dhan Claes studied Applied Economics at KU Leuven and completed a Postgraduate in Marketing Management at EHSAL Management School in Brussels. She is currently the Managing Director at Semetis, where she leads innovative digital campaigns and strategic initiatives for major advertisers in Belgium. Margaux Marien holds a degree in Business Engineering from Solvay Business School. She is currently the Business and Client Director at Semetis, where she specialises in developing digital strategies for various industries, including B2B and international markets.

Practical information:

• Dates: 21 and 23 October
• Download the brochure here