Executive Master in Digital Marketing & Sustainable Strategies – Module 2: Impact Pricing

Don’t miss out on the opportunity to take part in the 2-day course on Impact Pricing at the Solvay Brussels Schools of Economics and Management, jointly organised by the BMMA, the Belgian Management and Marketing Association. The Impact Pricing module, which is a part of the Executive Master in Digital Marketing & Sustainable Strategies, is an intense deep dive in the role of impact pricing in marketing strategies.

Module objectives:

Participants will learn to set prices that maximise profitability, enhance customer satisfaction, and demonstrate environmental responsibility, using the People, Planet, Profit (PPP) approach.

Topics we’ll cover:

• Traditional and Innovative Pricing Models: Explore cost-based, competition-based, and innovative pricing models that meet modern market demands.
• Value-Based Pricing: Techniques to determine perceived value and align pricing strategies with customer expectations to optimise revenue.
• Impact Pricing: The importance of pricing that maximises profitability while promoting sustainability and responsibility (PPP).

This module is led by:

• Sandra Rothenberger, Professor of Marketing & Strategy at the Solvay Brussels School of Economics and Management (ULB)

Practical information:

Dates: May 20 and 22 (9 a.m. to 5 p.m.)
Duration: 2 days
Format: Hands-on, interactive and game-changing

Download the brochure here.