7 social media ad trends for 2014

In this presentation an answer on the following questions:
- How do marketers feel about using paid social media advertising?
- What opportunities lie ahead in video, mobile and native advertising in social media?
- How will real-time marketing and programmatic buying intersect in 2014?
- Why will the location piece of MoSoLo be more important next year?
À lire aussi

Spotify & GroupM Study Consumer Mobile Streaming Behavior
big data
data driven marketing
digital advertising
emotional targeting
mobile
mobile advertising
music streaming
Spotify
streaming
WPP
More than 60% of music streaming is tied to "moods and moments" and done on mobile, according to a report of GroupM and Spotify. GroupM expects these streaming mobile activities to translate into entirely new budgets for ad spending.

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