MEDIA AGENCY OF THE YEAR
MAXUS = GOLD
SPACE
MEC
MEDIA SALES HOUSE OF THE YEAR
PEBBLE MEDIA = GOLD
MEDIALAAN
JCDECAUX
MEDIA ADVERTISER OF THE YEAR
VALÉRIE MORFITIS (Country Media Manager – Unilever) = GOLD
KRISTIEN MERCKAERT (Media Manager Benelux – Danone Group)
MIGUEL AGUZA (Country External Communication Manager – Ikea Belgium)
BEST MEDIA RESEARCH
SANOMA: BrandCompass = GOLD
ZENITHOPTIMEDIA: In Brand Purpose we trust, in Trustpoints we believe = SILVER
HAVAS MEDIA: Meaningful Brands = BRONZE
INNOVATION & DEVELOPMENT AWARD
PREDICUBE & PEBBLE MEDIA: Premium Alternative for targetting on Facebook and Google = GOLD
SBS: De Pauzeknop-reclame = SILVER
MAXUS: Programmatic radio for Sunweb = BRONZE
PHD: Beyond the last click
NEWSWORKS: Le mariage entre digital et traditionnel
BEST USE OF SOCIAL & EARNED
PHD MEDIA: Telenet – Game of Thrones #ChooseSides = GOLD
SPACE: Maes – Vollenbak Engagement = SILVER
ZENITHOPTIMEDIA: Tena – Launch of Lights = BRONZE
MINDSHARE: Vlaamse Overheid – Vlaamse Havendag
SERVICEPLAN: Vlaamse Overheid – #CopyZonderTaaltelefoon
BEST USE OF INTERACTIVE
LINKMAN: Lacroix – Grote smaaktest = GOLD
MAXUS: Sunweb = SILVER
HAVAS MEDIA: JDE – l’Or Espresso = BRONZE
MINDSHARE: Vlaamse Overheid – Vlaamse Havendag
SPACE: American Tourister – Lock ‘n Roll
BEST CREATIVE MEDIA USE
PHD MEDIA: Mora – JIM’s Chicken Stache = GOLD
SERVICEPLAN: Coca-Cola – Laugh Mob = SILVER
MAXUS & DUVAL GUILLAUME MODEM: Stad Antwerpen – Open Window = BRONZE
ZENITHOPTIMEDIA: Mercedes – City Guides
INITIATIVE & DDB: Ikea – Küss
BEST USE OF PERFORMANCE MARKETING
HAVAS MEDIA: Hello Bank – How to define & optimize a performance strategy? = GOLD
MEC: Toyota – Audience segmentation = SILVER
ZENITHOPTIMEDIA: Disney – Disneyland Paris = BRONZE
MAXUS: Fiat Chrysler – Lead Generation Strategy
SPACE: Electrabel – Kito, great game for lead generation & CRM
BEST MEDIA STATEGY
ZENITHOPTIMEDIA: Eni – Anna = GOLD
PHD MEDIA: Telenet – Play Sports = SILVER
SPACE & LEO BURNETT: Dash – A Familie Story = BRONZE
SPACE: Desperados – Go Fun Yourself
MAXUS: Sunweb
MEDIA PERSONALITY OF THE YEAR
YVES GÉRARD (General Manager – RMB)
