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BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260519T170000
DTEND;TZID=Europe/Brussels:20260519T190000
DTSTAMP:20260519T123151
CREATED:20260302T081110Z
LAST-MODIFIED:20260505T113550Z
UID:306647-1779210000-1779217200@be.themedialeader.com
SUMMARY:IAB Afterwork 5@7: Sovereignty of tech and tools in Europe and Belgium
DESCRIPTION:As Europe accelerates its digital transformation\, questions around technological sovereignty are becoming impossible to ignore. Who controls the tools we rely on? Where is our data stored and under whose rules? \nIn this session\, IAB Belgium\, powered by BAM\, invites you to explore the growing tension between global tech dominance and the rise of local European alternatives. From platforms and data infrastructure to marketing tools and innovation ecosystems\, we’ll compare global versus local approaches and examine what it means for businesses operating in Belgium and beyond. \nThe format will bring together diverse perspectives: three keynote speakers will set the stage with a European and global outlook\, while a panel of 6 à 8 industry experts will dive into the Belgian and local reality. Representatives from leading organizations such as DPG\, Adastone\, Azerion and others will share their insights\, experiences and opinions. \nJoin us for a forward-looking conversation on how organizations can strike the right balance between efficiency\, independence and trust in an increasingly complex digital landscape. \nProgram\n16:45: Doors open & Welcome \n17:00 – 18:00: Fireside chat between Alain Heureux and his 4 Guests : Christian Van Thillo (Chairman EPC and DPG Media)\, Valérie Molitor (General Manager Global Brand Boursin)\, Thierry Geerts (CEO Chamber of Commerce Brussels Region) and a European Commission speaker (to be announced soon). \n18:00 – 19:00: Panel discussion between Alain Heureux and his two co-moderators Agnes Maqua as a lawyer at Adastone and Lindsay Auwers as President of Club33. \nDebating with some captains of the Belgian Digital Advertising Industry : Siegert Dierickx from Multiminds\, Florent Diverchy from Azerion\, Ludovic de Barrau from VIA\, Toon Diependaele from Loterie Nationale\, François-Xavier Le Ray from the Trade Desk and Coralie Vrancken from Rossel.
URL:https://be.themedialeader.com/event/iab-afterwork-tech-tools-2026/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/04/NL-1-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260521T113000
DTEND;TZID=Europe/Brussels:20260521T163000
DTSTAMP:20260519T123151
CREATED:20260401T130137Z
LAST-MODIFIED:20260421T090422Z
UID:307462-1779363000-1779381000@be.themedialeader.com
SUMMARY:Belgian Publishing Xperience: It’s A Brand New World
DESCRIPTION:The new digital world is being rewritten. And Belgian publishers are putting journalism back at the heart of it. \nOn Thursday 21 May\, Belgium’s five leading publishers: DPG Media\, IPM\, Mediahuis\, Rossel and Roularta invite you. \nWhat to expect\n\n11:30 – Reception & Lunch\, round one\n12:15 – Welcome by Gauthier Elslander\n12:30 – Media Wars by prof. Martin Andrée (University of Cologne): Europe’s information landscape is being redrawn. Who controls the media controls the conversation. And what this means for publishers\, brands and democracy\n13:00 – It’s a Brand New World by Gauthier Elslander\n13:15 – The Belgian Mood in 2026 – Exclusive Survey Reveal by Fons Van Dyck\n13:40 – The annual BPX Editors in Chief debate\n14:00 – Lunch\, round two\n16:30 – Closing\n\nThe panel\n\nDimitri Antonissen\, Editor in Chief HLN (DPG Media)\nDorian de Meeûs\, Editor in Chief La Libre Belgique (IPM)\nIndra Dewitte\, Editor in Chief Nieuwsblad/Belang van Limburg/Gazet Van Antwerpen (Mediahuis)\nBert Bultinck\, Editor in Chief Knack (Roularta)\nChristophe Berti\, Editor in Chief Le Soir (Rossel)
URL:https://be.themedialeader.com/event/belgian-publishing-xperience-its-a-brand-new-world/
LOCATION:Solvay Bibliothèque\, Rue Belliard 137\, Etterbeek\, 1040\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/04/Its-a-brand-new-world.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260528T073000
DTEND;TZID=Europe/Brussels:20260528T093000
DTSTAMP:20260519T123151
CREATED:20260318T135217Z
LAST-MODIFIED:20260417T134647Z
UID:307033-1779953400-1779960600@be.themedialeader.com
SUMMARY:IAB Round Table - The retail shift: data\, platforms & power moves
DESCRIPTION:How can the retail sector digitalize further? \nJoin us for an inspiring IAB Retail Roundtable Breakfast! \nThe retail landscape is changing at lightning speed. Digitalization\, shifting consumer expectations and the rise of omnichannel experiences are redefining how brands connect with consumers. During this morning session\, we’ll explore how Belgian retailers can turn these challenges into real growth opportunities. \nStart your day with fresh perspectives\, meaningful conversations and actionable ideas to help your retail business not just adapt\, but thrive. \nWho can participate?  \nThis roundtable is designed for professionals who are actively working in or closely connected to the retail sector. From retail decision‑makers and category managers to strategists\, partners and service providers. The focus is on open\, interactive discussions rather than passive presentations: we want participants who engage\, share experiences and debate ideas in an honest and constructive way. Our goal is to have people around the table who are curious\, collaborative and ready to contribute insights about the sector’s trends and challenges\, making this a dynamic space where everyone at the table participates in shaping the conversation. We will produce a white paper on this round table in collaboration with Gondola.
URL:https://be.themedialeader.com/event/iab-round-table-the-retail-shift-data-platforms-power-moves/
LOCATION:Van der Valk Hotel Brussel Airport\, Culliganlaan 4 B\, Machelen\, 1831\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/03/Iab-ROUNDTABLE.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260528T100000
DTEND;TZID=Europe/Brussels:20260528T170000
DTSTAMP:20260519T123151
CREATED:20260325T133822Z
LAST-MODIFIED:20260325T152156Z
UID:307240-1779962400-1779987600@be.themedialeader.com
SUMMARY:AI for Marketers Day 2026
DESCRIPTION:AI for Marketers Day aura lieu le 28 mai à Malines et rassemblera des marketeurs\, des experts technologiques et des leaders de l’industrie afin d’échanger des idées sur l’avenir du marketing piloté par l’IA.
URL:https://be.themedialeader.com/event/ai-for-marketers-day-2026/
LOCATION:Van Der Valk Hotel\, Rode-Kruisplein 1-4\, Mechelen\, 2800\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/03/AI-for-Marketers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260528T120000
DTEND;TZID=Europe/Brussels:20260528T140000
DTSTAMP:20260519T123151
CREATED:20260427T132727Z
LAST-MODIFIED:20260427T143323Z
UID:308319-1779969600-1779976800@be.themedialeader.com
SUMMARY:C Square Lunch & Learn: Building your company's LinkedIn footprint
DESCRIPTION:In the current professional landscape\, LinkedIn is no longer just an optional platform for networking; it has become the primary engine for corporate reputation and influence. However\, many companies still struggle to find the right balance between corporate messaging and authentic human connection. How do you move beyond simple “posting” to creating a lasting digital footprint? \nTo explore this\, Csquare is delighted to welcome Xavier Degraux\, renowned expert in digital strategy and LinkedIn performance. This session is designed as a pragmatic “Inspiration Session” to help you master the full ecosystem of the world’s leading professional network. Xavier will share his proven  methodology\, a three-pillar approach that synchronises the company’s official voice\, the influence of its employees\, and the targeted power of advertising. Be prepared for a  60-minute presentation packed with actionable insights\, followed by 30 minutes of interactive Q&A. \nThis session will be conducted in English.
URL:https://be.themedialeader.com/event/lunch-learn-building-your-companys-linkedin-footprint-a-strategic-approach/
LOCATION:Whyte Corporate Affairs (Bruxelles)\, Clos Lucien Outers 11-21\, Bruxelles\, 1160\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/04/Event-C-Square-lunch-learn.png
ORGANIZER;CN="C Square":MAILTO:info@csquare.be
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260528T190000
DTEND;TZID=Europe/Brussels:20260528T235900
DTSTAMP:20260519T123151
CREATED:20260518T124539Z
LAST-MODIFIED:20260519T100951Z
UID:308986-1779994800-1780012740@be.themedialeader.com
SUMMARY:Club33 Café: The Power of Podcasts
DESCRIPTION:Are you ready to mix up your evening with inspiration and innovation? \nWe are thrilled to invite you to our Club33 Café on May 28th\, 2026. \nWhat started as a growing trend has become a powerful communication channel for brands\, creators\, and communities alike: podcasts are reshaping the way stories are told and audiences are engaged. \nOn Thursday\, May 28th\, Club33 Café invites you to dive into the world of podcasting together with three experts who know the industry inside out. \nWe are delighted to welcome: \nAxelle Ballieu – Client Advisor at Space and founder of the podcast Planète Darons. Since launching in 2023\, her podcast has already reached more than 450K listeners. \nVéronique Françoys – People & Media Insights Lead at Space\, specialised in media insights\, audio consumption\, and podcast strategies. \nEvi Heyndrickx – Creator of the podcast Alcohol Alarm\, launched in 2021 to break taboos around alcohol consumption. The podcast has already won 3 Belgian Podcast Awards. \nTogether\, they will share insights on: \n\nWhy podcasts have become such an impactful medium\nHow brands can use podcasting strategically\nWhat makes audiences connect with audio storytelling\nThe opportunities and challenges within the podcast landscape today\n\nAfter the talks\, we’ll wrap up the evening the Club33 way: with good conversations\, networking\, drinks & bites thanks to VIA. \nDoors open at 7:00 PM. Session starts at 7:30 PM.
URL:https://be.themedialeader.com/event/club33-cafe-the-power-of-podcasts/
LOCATION:Au Bassin\, Quai Aux Briques 74\, Bruxelles\, 1000\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/05/Club33.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260602T140000
DTEND;TZID=Europe/Brussels:20260602T170000
DTSTAMP:20260519T123151
CREATED:20260507T074516Z
LAST-MODIFIED:20260507T142459Z
UID:308658-1780408800-1780419600@be.themedialeader.com
SUMMARY:CommPass Masterclass: Audio
DESCRIPTION:La consommation de l’audio est en forte croissance. Comment y répondre efficacement ? Et de quelle manière les technologies\, les podcasts et la voix transforment‑ils le paysage média ? Comment faire en sorte que\, demain\, on vous écoute réellement ? \nDans cette présentation\, nous vous emmenons des principes de base de la radio vers le paysage en pleine évolution des podcasts\, du voice et de l’IA. En bref : une formation complète pour toute personne souhaitant approfondir toutes les facettes de l’audio. \nDestiné à qui ?\nToute personne impliquée dans le media planning & buying AV (digital). \nOrateurs\nSteve Van den Audenaerde – Deputy Director Radio\, RTL Belgium \nStephanie Piret – Research Analyst\, Omnicom Media Group
URL:https://be.themedialeader.com/event/commpass-masterclass-audio-2026/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2025/10/CommPass.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260604T180000
DTEND;TZID=Europe/Brussels:20260604T233000
DTSTAMP:20260519T123151
CREATED:20260102T160757Z
LAST-MODIFIED:20260217T081509Z
UID:304826-1780596000-1780615800@be.themedialeader.com
SUMMARY:AMMA Ceremony & Gala
DESCRIPTION:Les gagnants des Gold\, Silver et Bronze aux AMMA seront proclamés lors de la Cérémonie des AMMA\, suivie de la Soirée de Gala le 4  juin à partir de 18h.
URL:https://be.themedialeader.com/event/amma-ceremony-2026/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/01/AMMA-2026.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260609T140000
DTEND;TZID=Europe/Brussels:20260609T210000
DTSTAMP:20260519T123151
CREATED:20260205T091727Z
LAST-MODIFIED:20260511T112918Z
UID:305673-1781013600-1781038800@be.themedialeader.com
SUMMARY:Video Experience Day
DESCRIPTION:Le 9 juin 2026\, AP Hogeschool et Trends Z réuniront à nouveau le secteur belge de la vidéo corporate à Kinepolis de Bruxelles pour la 27e édition du Video Experience Day\, avec MediaSpecs comme sponsor fidèle. Votre entreprise ou organisation possède-t-elle une vidéo illustrant la puissance de la communication audiovisuelle ? Faites connaître votre meilleur travail et offrez-lui la reconnaissance qu’il mérite. \nUne vidéo corporate percutante reste indispensable dans  la communication interne et externe\, mais beaucoup de productions passent inaperçues. C’est pourquoi le Video Experience Day invite les entreprises et les créateurs à partager\, montrer et célébrer leurs meilleures vidéos. Grandes ou petites\, quels que soient les objectifs : toutes les vidéos corporate peuvent participer.  Car l’impact ne réside pas dans le budget\, mais dans l’idée\, la réalisation et le récit. \nProgramme\n🔸14.30 – 15.00: Accueil du Video Experience Day \n🔸15.00 – 16.30: Sessions d’inspiration\n🔸16.30 – 17.00: Pause Café\n🔸17.00 – 18.15: Keynotes\n🔸18.15 – 19.30: Walking dinner\n🔸19.30 – 21.00: Awardshow\n🔸21.00 – 23.00: Douceurs et réseautage
URL:https://be.themedialeader.com/event/video-experience-day-2026/
LOCATION:Kinepolis Bruxelles\, Boulevard du Centenaire 20\, Bruxelles\, 1020\, België
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/Video-Experience-Day.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260610
DTEND;VALUE=DATE:20260612
DTSTAMP:20260519T123151
CREATED:20260122T112840Z
LAST-MODIFIED:20260217T081619Z
UID:305247-1781049600-1781222399@be.themedialeader.com
SUMMARY:Nexus Luxembourg: Accelerating AI & Tech for a better tomorrow 
DESCRIPTION:Nexus Luxembourg 2026 returns on June 10-11 with a bold\, curated 4-in-1 format accelerating AI and technology for a better tomorrow. Bringing together more than 10 000 visitors from over 50 countries\, the summit unites global experts and pioneers\, EU policymakers\, investors\, financial-centre leaders and 250 handpicked startups and scaleups competing for a € 100 000 Grand Prize across ten categories. \n\n\n\nAt the heart of the event\, four complementary zones shape a rich and focused experience: \n\n\n\n\nIntelligence Forum: Applied AI\, automation\, cybersecurity\, sovereignty and productivity technologies.\nFinTech Sphere: The future of finance and digital transformation.\nStartups & Scaleups Awards: 250 finalists\, 10 categories\, 1 Grand Winner\, expo zone and demo arena.\nLuxembourg Makes It Happen: National innovation\, international guests\, AI pioneers and EU policymakers.
URL:https://be.themedialeader.com/event/nexus-luxembourg-2026-accelerating-ai-tech-for-a-better-tomorrow/
LOCATION:Luxexpo\, Circuit de La Foire Internationale 10\, Kirchberg\, 1347\, Luxembourg
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/01/Nexus-Luxembourg-2026.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260611T121500
DTEND;TZID=Europe/Brussels:20260611T130000
DTSTAMP:20260519T123151
CREATED:20260518T150041Z
LAST-MODIFIED:20260519T101233Z
UID:309023-1781180100-1781182800@be.themedialeader.com
SUMMARY:C Square: Learning from winning BORA cases
DESCRIPTION:About\n2nd Online Session for BORA Award winners! \nFollowing the great success of our first session\, we are pleased to invite you to our second online session on the BORA Awards\, featuring a completely new selection of award-winning cases. \nCurious to discover how the winners of the BORA Awards approached their cases? Would you like to learn more about their strategies and the results they achieved? Then don’t miss our online session on Thursday June 11 at 12:15 PM. \nThis session will be conducted in English. \nProgram\n🔸Welcome and introduction of the BORA’s by CSquare and ACC\n🔸4 cases: 15 min presentation + 5 min Q&A per case\n🔸Closing & key takeaways \nCases\nDuring this Teams session\, you will gain unique insights into four different award-winning cases (not presented during the first session): \n🔸Complete Sleep – IKEA\n🔸Manneken Pis stops peeing – Medtronic\n🔸Navigating Digital myths – Mediawijs\n🔸Côte d’Or x Lotus Biscoff® – Mondelez
URL:https://be.themedialeader.com/event/learning-from-winning-bora-cases-second-online-session/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/05/C-Square.png
ORGANIZER;CN="C Square":MAILTO:info@csquare.be
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260612T123000
DTEND;TZID=Europe/Brussels:20260612T200000
DTSTAMP:20260519T123151
CREATED:20260508T065835Z
LAST-MODIFIED:20260508T065835Z
UID:308734-1781267400-1781294400@be.themedialeader.com
SUMMARY:BMMA: Fairway to Success & Media Golf Tournament
DESCRIPTION:Join us for Fairway to Success\, a unique BMMA event designed to bring together marketing and management leaders eager to explore how sports partnerships can elevate brand strategy and business impact. True to BMMA’s spirit\, this day blends high value insights\, real world experience\, and premium networking moments among decision-makers. \nSports sponsorships go far beyond simply increasing visibility; they serve as strategic tools that boost credibility\, foster loyalty\, and build lasting engagement.\nIn an engaging masterclass\, you will discover : \n\nthe essential steps to structuring successful sponsorships\,\nlearn how to avoid common mistakes\, and\nexplore best practices that create value for both sponsors and athletes\, teams\, clubs\, or federations.\n\nNext\, you will have the chance to hear from a distinguished panel that includes Belgian sailor Denis Van Weynbergh\, who completed a round-the-world race in the 2024–2025 Vendée Globe aboard the Imoca Groupe D’Ieteren\, and José Fernandez\, CMO of D’Ieteren Group\, who has played a key role in guiding the group’s sports partnerships across various brands and business sectors. \nTogether\, they will share firsthand experiences and insights into the dynamics of athlete–sponsor collaboration\, offering you valuable lessons\, highlighting challenges\, and revealing the strategic moves that can transform a sponsorship into a powerful engine for growth. \nYou will then take part in an inspiring session focused on maximizing the reach and business impact of your own sports sponsorships\, learning how to turn increased visibility into measurable results. \nAfter the conference\, join us for the golf tournament and initiation\, a social event designed to help you connect with fellow attendees and enjoy a fun\, relaxed atmosphere together. Whether you’re an experienced golfer or a complete beginner\, you’ll have the chance to participate\, build new relationships\, and celebrate the day with an awards ceremony and an apéritif among peers. \nWhy Participate?\n\nGain Strategic Insights: Master the essential steps to structuring successful sports sponsorships that deliver measurable ROI.\nLearn from the Best: Hear exclusive\, real-world experiences from top-tier Belgian sailor Denis Van Weynbergh and CMO José Fernandez (D’Ieteren Group) on effective athlete-sponsor collaboration.\nMaximize Impact: Discover concrete strategies for amplifying your partnerships\, extending their reach far beyond the sports community into internal communications and global brand strategy.\nHigh-Value Networking: Connect with a premium audience of CMOs\, Brand Managers\, agency executives\, and media decision-makers in a relaxed setting.\nUnique Experience: Enjoy a fun\, interactive golf initiation or tournament\, blending professional learning with social engagement.\n\nEvent Timing\n\n12.30 – 13.30 : Welcome & Networking Lunch\n13.30 – 14.15 : Sport Partnerships Masterclass by “TBD Agency Name”\n14.15 – 14.45: Panel Duo Gagnant\n14.45 – 15.30: Amplifying the Partnerships Within & Beyond the sport community\n16.00 – 18.00: Golf Initiation & Golf Business Battle (experienced players)\nFrom 18:00: Networking aperitive & Tournaments awards ceremony
URL:https://be.themedialeader.com/event/bmma-fairway-to-success-media-golf-tournament/
LOCATION:Drohme Park\, Chaussée de La Hulpe 53A\, Uccle\, 1180\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/05/bmma-event.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260612T170000
DTEND;TZID=Europe/Brussels:20260612T233000
DTSTAMP:20260519T123151
CREATED:20260224T072841Z
LAST-MODIFIED:20260224T084758Z
UID:306398-1781283600-1781307000@be.themedialeader.com
SUMMARY:Creative Belgium Awards
DESCRIPTION:It’s the mission of Creative Belgium to recognize\, promote and honour the Belgian creative industry and the work that move businesses\, the work that moves minds. Experts from the Belgian world of advertising\, design and digital communication get the opportunity to show their best and most original creative work in this unique competition. \nChanges ahead! Next awards season brings new categories\, challenges and opportunities. You can find all the important updates and new categories for the Creative Belgium Awards 2026 in the Entry Kit. Let’s celebrate the work that moved the dial\, changed minds and raised the bar. \nKEY DATES\n02.02.2026 – Entries are open\n05.03.2026 – One-on-one info session\n01.04.2026 – Entry deadline\n07.05.2026 – Judging week\n12.06.2026 – Creative Belgium Awards 2026 at Silt\, Middelkerke \nThe 2026 jury presidents\nSmart\, picky\, curious and ready to be inspired and judge your work. They’ve accepted the job of being great guides before the verdict drops and they can’t wait to see what you’ll bring. Explore the jury presidents’ categories in our Entry Kit. \n\nCLASSIC: Geoffrey Hantson\, Chief Creative Officer @Happiness Brussels\nCRAFT: Vanessa Henderickx\, Senior Art Director @AKQA \nDESIGN: Aurore Lechien\, Design Director @Base Design \nENGAGEMENT: Johan Roelandt\, Chief Creative Officer @BBDO Belgium \nEXPERIENCE: Jonathan D’Oultremont\, Creative Director @Publicis Groupe Belgium\nSTRATEGY: Kristof Janssens\, Chief Creative Officer @TBWA Belgium
URL:https://be.themedialeader.com/event/creative-belgium-awards-2026/
LOCATION:Silt\, Zeedijk 117D\, Middelkerke\, 8430\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/Efluenz_FR-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260615T090000
DTEND;TZID=Europe/Brussels:20260615T131500
DTSTAMP:20260519T123151
CREATED:20260518T144717Z
LAST-MODIFIED:20260519T102323Z
UID:309015-1781514000-1781529300@be.themedialeader.com
SUMMARY:UBA & Kantar: Spotlight on Customer Experience
DESCRIPTION:Lors de ce Spotlight on CX\, vous découvrirez en avant-première les conclusions de l’étude CX Benchmark 2026 de Kantar. \nDepuis plus de 20 ans\, cette étude fait référence en France pour mesurer l’expérience client. En Belgique\, nous en sommes à la troisième édition\, avec cette année des résultats pour 77 marques réparties sur 11 secteurs. \nLa session est hybride\, en présentiel ou en streaming. \nProgramme\n09:00 – 09:15 | Accueil \n09:15 – 09:30 | Introduction \n09:30 – 10:15 | Keynote d’ouverture par Steven Van Belleghem \n10:15 – 11:15 | Présentation de l’étude CX Benchmark 2026 et de ses principaux enseignements par Kantar \n11:15 – 11:30 | Pause \n11:30 – 12:00 | Présentation de 2 cas CX : Mobile Vikings & bol \n12:00 – 12:15 | Q&A \n12:15 – 13:15 | Moment de networking avec lunch sandwiches \nOrateurs\n Gino De Vooght – Director CX chez Kantar Insights NV \n Florence Debret – Associate Client Delivery Director chez Kantar Insights NV \n Steven van Belleghem – Speaker chez Nexxworks & Snackbytes
URL:https://be.themedialeader.com/event/spotlight-on-customer-experience-hybrid-event-by-uba-kantar/
LOCATION:UBA Buro & Design Center\, Esplanade 1\, Bruxelles\, 1020\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/05/Kantar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260616T093000
DTEND;TZID=Europe/Brussels:20260616T110000
DTSTAMP:20260519T123151
CREATED:20260507T075737Z
LAST-MODIFIED:20260507T142812Z
UID:308667-1781602200-1781607600@be.themedialeader.com
SUMMARY:CommPass Masterclass: Streaming Monitor
DESCRIPTION:The Connected TV opportunity\nVideo is eating the world and Connected TV is enhancing it.  In a multi-screen world\, the big TV set has never been more popular and is becoming a very crowded place for legacy media\, big tech platforms\, and TV manufacturers to grab a part of the growing advertising pie. \nDiscover the 8th edition of Belgium’s streaming monitor with some new and unique insights. \nDestiné à qui ?\nPour tous les experts en médias\, en agence\, chez les médias/régies et annonceurs. \nNiveau\nBasique. La présentation est donnée en anglais. Les participants peuvent réagir dans la langue de leur choix. Ce cours sera proposé ONLINE. \nOrateurs\nNicolas Jacqmin – Data Analyst & Choreograph\, GroupM \nTim Annoni – Data Analyst & Choreograph\, GroupM
URL:https://be.themedialeader.com/event/commpass-masterclass-streaming-monitor-2026/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2025/10/CommPass.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260617T133000
DTEND;TZID=Europe/Brussels:20260617T150000
DTSTAMP:20260519T123151
CREATED:20260507T081845Z
LAST-MODIFIED:20260507T143222Z
UID:308672-1781703000-1781708400@be.themedialeader.com
SUMMARY:CommPass Intro Class: Master your digital planning
DESCRIPTION:Découvrez la clé d’un marketing digital réussi\n\nLors de cette Intro Class inspirante\, vous découvrirez les erreurs les plus fréquentes en planification digitale — et surtout comment les éviter. Apprenez pourquoi un contenu créatif fort et des choix médias réfléchis font réellement la différence\, quels canaux les Belges utilisent aujourd’hui de manière efficace\, et comment mesurer les bons résultats (bien au-delà des simples clics !). \nVous repartirez avec des conseils pratiques\, des insights actuels et des exemples concrets directement applicables pour renforcer vos campagnes. \nIdéal pour toute personne souhaitant construire une stratégie digitale solide et travailler de manière plus efficace et orientée résultats. \n\nDestiné à qui ?\nAccessible aussi bien aux débutants dans les métiers (digitaux) des médias\, cette session se veut inspirante pour toute personne souhaitant actualiser et renforcer ses connaissances en digital. \nCe cours se tiendra en ligne. \nOrateur\nStéphanie Radochitzki – Head of Media\, Marketing Intelligence & Creative Studio\, ING
URL:https://be.themedialeader.com/event/commpass-intro-class-master-your-digital-planning-avoid-common-pitfalls/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2025/10/CommPass.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260623T120000
DTEND;TZID=Europe/Brussels:20260623T140000
DTSTAMP:20260519T123151
CREATED:20260518T140008Z
LAST-MODIFIED:20260519T102827Z
UID:308993-1782216000-1782223200@be.themedialeader.com
SUMMARY:BMMA Lunch Talk: The agentic enterprise is here\, are you ready?
DESCRIPTION:Before the web had a name\, he was already explaining it on the radio. Before agencies went digital\, he was building one. And now\, Brice Le Blevennec is back with a new conviction: the future of organisations is Agentic – and it’s arriving faster than most leaders think. \nFor this new BMMA Lunch Talk\, we are thrilled to welcome one of Belgium’s most iconic digital entrepreneurs to share his vision of the Agentic Enterprise – what it means\, why it’s inevitable\, and what it demands from leaders today. \nBrice Le Blevennec Serial entrepreneur\, futurist\, founder of Emakina \nBrice Le Blevennec\nFew people have surfed every wave of the digital revolution from the inside. Brice Le Blevennec is one of them. As early as 1991\, he co-founded Ex Machina\, one of Belgium’s first digital agencies\, literally from a garage. In 1996\, he launched CyberCafe21\, a cult weekly radio show on Radio 21 (later a TV show on RTBF La Deux)\, that introduced a whole generation of Belgians to the internet age. He went on to co-found and lead Emakina Group – growing it from a 35-person startup into a pan-European digital powerhouse of 1\,000+ experts\, listed on Alternext\, and ultimately acquired by EPAM Systems in 2021. Along the way\, he co-founded ContactOffice (now Mailfence)\, mobile payment pioneer Tunz\, and more recently Zoetrope\, an AI-powered digital art experience. \nSince stepping back from Emakina\, Brice has been fully focused on one question: what does the next technological disruption look like – and how will it reshape organisations? His answer: the Agentic Enterprise. \nThe Agentic Enterprise – what’s the big idea? \nForget chatbots and copilots. Agentic AI systems don’t just answer questions – they plan\, decide\, execute and adapt autonomously to achieve complex goals. Gartner named agentic AI the #1 strategic technology trend for 2025\, predicting that by 2028\, one third of enterprise software will embed agentic capabilities\, and 15% of day-to-day business decisions will be made without human intervention. Capgemini estimates the economic opportunity at $450 billion by that same horizon. The organisations that will win are those that redesign their processes\, teams and culture around this paradigm shift – now. \nBrice has made it his mission to help leaders understand what this shift really demands – beyond the hype. \nThe discussion will be moderated by Alain Heureux on behalf of IAB by BAM. \nAlain Heureux\n  \nAlain Heureux\, IAB Belgium (powered by BAM)\, is a tech entrepreneur and serial expert in innovation & entrepreneurship \n  \n  \nHugues Rey will open the session with a short introduction and will welcome both gentlemen on stage for an inspirational fireside chat! \nThe session will be conducted in French and English.
URL:https://be.themedialeader.com/event/bmma-lunch-talk-the-agentic-enterprise-is-here-are-you-ready/
LOCATION:Drohme Park\, Chaussée de La Hulpe 53A\, Uccle\, 1180\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/05/BMMA-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260701T150000
DTEND;TZID=Europe/Brussels:20260702T010000
DTSTAMP:20260519T123151
CREATED:20260415T130706Z
LAST-MODIFIED:20260416T082715Z
UID:307860-1782918000-1782954000@be.themedialeader.com
SUMMARY:St-Canneke
DESCRIPTION:The 12th edition is washing ashore\, bringing the best of Cannes creativity straight to you! Get ready to dive into a perfect 10 of innovation\, soak up pure inspiration and bask in that signature Cannes magic. So\, grab your sunnies\, feel the creative tide rolling in and let’s ride the wave of fresh ideas together! \nThis is what we have lined-up for you:\n• 15.00: Welcome Drink\n• 17.00: Presentations\n• 19.00: Delicious food\, drinks & DJ\n• 22.00: Party time\n• 01.00: The end \nGeneral conditions: \n\n\nMax. 3 youngsters (-30 year) per agency \n\n\nSun’s out\, deals are in! Get 10+1 free (only on regular tickets) \n\n\nEarly Bird pricing available until Friday\, May 29 – catch the wave before it’s gone! \n\n\nCancellation Policy: \nTickets are non-refundable\, but name changes are possible till the day of the event.
URL:https://be.themedialeader.com/event/st-canneke-2026/
LOCATION:Liberty\, Thonetlaan 131\, Anvers\, 2050\, Belgium
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/04/St-Canneke-Event.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20260825T140000
DTEND;TZID=Europe/Brussels:20260825T213000
DTSTAMP:20260519T123151
CREATED:20260224T075632Z
LAST-MODIFIED:20260225T084506Z
UID:306413-1787666400-1787693400@be.themedialeader.com
SUMMARY:UBA Media Date
DESCRIPTION:En tant que créateur de marques\, vous savez à quel point une communication forte est importante. Avec le Media Date\, UBA propose un programme spécifiquement adapté aux besoins des annonceurs. L’occasion de faire le plein d’idées neuves et inspirantes\, grâce à des orateurs dotés d’une vision forte des médias\, de la communication et de ce qui fait le succès des marques. Nous terminons la journée par un buffet estival rempli de possibilité de networking.
URL:https://be.themedialeader.com/event/uba-media-date-2026/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261022T180000
DTEND;TZID=Europe/Brussels:20261022T220000
DTSTAMP:20260519T123151
CREATED:20260224T075149Z
LAST-MODIFIED:20260225T084339Z
UID:306411-1792692000-1792706400@be.themedialeader.com
SUMMARY:C-Sparks
DESCRIPTION:ACC and UBA join forces for C-Sparks\, an evening of networking\, talks and inspiration for C-level leaders in marketing\, media\, communication and advertising.
URL:https://be.themedialeader.com/event/uba-c-sparks/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20261210T113000
DTEND;TZID=Europe/Brussels:20261210T180000
DTSTAMP:20260519T123151
CREATED:20260224T080142Z
LAST-MODIFIED:20260225T084646Z
UID:306419-1796902200-1796925600@be.themedialeader.com
SUMMARY:UBA Xmas Lunch
DESCRIPTION:Terminer l’année en beauté\, fort de nouvelles perspectives pour atteindre vos objectifs marketing pour la nouvelle année ? Le Xmas Lunch de l’UBA est l’événement de networking par excellence pour y parvenir. Dans un cadre festif de Noël\, vous entrerez en contact avec des créateurs de marques\, des acteurs des médias et des agences.
URL:https://be.themedialeader.com/event/uba-xmas-lunch-2026/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20270318T080000
DTEND;TZID=Europe/Brussels:20270318T180000
DTSTAMP:20260519T123151
CREATED:20260224T080538Z
LAST-MODIFIED:20260225T085225Z
UID:306421-1805356800-1805392800@be.themedialeader.com
SUMMARY:UBA Trends Day 2027
DESCRIPTION:L’UBA Trends Day est devenu la référence dans le secteur de la communication et des médias en Belgique. L’UBA réunisse 1 500 professionnels sous un même toit pour une journée d’inspiration\, d’opportunités de networking et de conférences avec des intervenants de renommée internationale.
URL:https://be.themedialeader.com/event/uba-trends-day-2027/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20270826T140000
DTEND;TZID=Europe/Brussels:20270826T213000
DTSTAMP:20260519T123151
CREATED:20260224T081041Z
LAST-MODIFIED:20260225T085330Z
UID:306427-1819288800-1819315800@be.themedialeader.com
SUMMARY:UBA Media Date 2027
DESCRIPTION:En tant que créateur de marques\, vous savez à quel point une communication forte est importante. Avec le Media Date\, UBA propose un programme spécifiquement adapté aux besoins des annonceurs. L’occasion de faire le plein d’idées neuves et inspirantes\, grâce à des orateurs dotés d’une vision forte des médias\, de la communication et de ce qui fait le succès des marques. Nous terminons la journée par un buffet estival rempli de possibilité de networking.
URL:https://be.themedialeader.com/event/uba-media-date-2027/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20271209T113000
DTEND;TZID=Europe/Brussels:20271209T180000
DTSTAMP:20260519T123151
CREATED:20260224T081503Z
LAST-MODIFIED:20260225T085428Z
UID:306429-1828351800-1828375200@be.themedialeader.com
SUMMARY:UBA Xmas Lunch 2027
DESCRIPTION:Terminer l’année en beauté\, fort de nouvelles perspectives pour atteindre vos objectifs marketing pour la nouvelle année ? Le Xmas Lunch de l’UBA est l’événement de networking par excellence pour y parvenir. Dans un cadre festif de Noël\, vous entrerez en contact avec des créateurs de marques\, des acteurs des médias et des agences.
URL:https://be.themedialeader.com/event/uba-xmas-lunch-2027/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20280323T080000
DTEND;TZID=Europe/Brussels:20280323T180000
DTSTAMP:20260519T123151
CREATED:20260224T081851Z
LAST-MODIFIED:20260224T082143Z
UID:306435-1837411200-1837447200@be.themedialeader.com
SUMMARY:UBA Trends Day 2028
DESCRIPTION:L’UBA Trends Day est devenu la référence dans le secteur de la communication et des médias en Belgique. L’UBA réunisse 1 500 professionnels sous un même toit pour une journée d’inspiration\, d’opportunités de networking et de conférences avec des intervenants de renommée internationale.
URL:https://be.themedialeader.com/event/uba-trends-day-2028/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20280829T140000
DTEND;TZID=Europe/Brussels:20280829T213000
DTSTAMP:20260519T123151
CREATED:20260224T082353Z
LAST-MODIFIED:20260224T084711Z
UID:306437-1851170400-1851197400@be.themedialeader.com
SUMMARY:UBA Media Date 2028
DESCRIPTION:En tant que créateur de marques\, vous savez à quel point une communication forte est importante. Avec le Media Date\, UBA propose un programme spécifiquement adapté aux besoins des annonceurs. L’occasion de faire le plein d’idées neuves et inspirantes\, grâce à des orateurs dotés d’une vision forte des médias\, de la communication et de ce qui fait le succès des marques. Nous terminons la journée par un buffet estival rempli de possibilité de networking.
URL:https://be.themedialeader.com/event/uba-media-date-2028/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Brussels:20281214T113000
DTEND;TZID=Europe/Brussels:20281214T180000
DTSTAMP:20260519T123151
CREATED:20260224T083202Z
LAST-MODIFIED:20260224T083611Z
UID:306445-1860406200-1860429600@be.themedialeader.com
SUMMARY:UBA Xmas Lunch 2028
DESCRIPTION:Terminer l’année en beauté\, fort de nouvelles perspectives pour atteindre vos objectifs marketing pour la nouvelle année ? Le Xmas Lunch de l’UBA est l’événement de networking par excellence pour y parvenir. Dans un cadre festif de Noël\, vous entrerez en contact avec des créateurs de marques\, des acteurs des médias et des agences.
URL:https://be.themedialeader.com/event/uba-xmas-lunch-2028/
CATEGORIES:Agenda
ATTACH;FMTTYPE=image/png:https://be.themedialeader.com/wp-content/uploads/2026/02/UBA.png
END:VEVENT
END:VCALENDAR