{"id":311796,"date":"2026-09-09T14:15:37","date_gmt":"2026-09-09T12:15:37","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&p=311796"},"modified":"2026-09-09T17:11:32","modified_gmt":"2026-09-09T15:11:32","slug":"auxipress-client-day-2026","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/auxipress-client-day-2026\/","title":{"rendered":"Auxipress Client Day"},"content":{"rendered":"

Every year, the Auxipress Client Day brings together communication leaders, PR professionals, agencies and industry experts to discuss the trends shaping our profession.<\/p>\n

We are looking forward to welcoming you once again for a morning of inspiring conversations, fresh perspectives and meaningful networking.<\/p>\n

This year\u2019s topic: \u201cWho shapes your reputation now?\u201d.<\/p>\n

Media, stakeholders, audiences and AI: decoding the new influence equation<\/strong><\/h3>\n

Something has changed in the way organizations think about reputation.<\/p>\n

Reputation is no longer shaped by media coverage alone. From stakeholders and fragmented audiences to social conversations and AI-generated answers, communication teams face a new influence landscape.<\/p>\n

Join us on October 1st to explore what this means for the future of communication through expert perspectives, client cases, practical insights and the latest Auxipress innovations.<\/p>\n

What to expect?<\/strong><\/h3>\n

BREAKFAST & INSIGHTS<\/strong><\/p>\n

Auxipress will introduce the new influence equation and explore what it reveals about the evolving role of communication teams.<\/p>\n

FROM PR TO STAKEHOLDER MANAGEMENT<\/strong><\/p>\n

Baptiste van Outryve, Director of PR, Communications and Public Affairs at Landal, will share his perspective on how PR is evolving beyond traditional media relations.<\/p>\n

INFLUENCE IN ACTION: CLIENT CASES<\/strong><\/p>\n

We will share concrete examples of how communication teams are already adapting to this new environment.<\/p>\n

PANEL DISCUSSION<\/strong><\/p>\n

How is the role of communication changing in the new influence equation?<\/p>\n

FROM INSIGHTS TO ACTION<\/strong><\/p>\n

After the break, we will turn to tools, methods and innovation:<\/p>\n

    \n
  • Auxipress Roadmap: What\u2019s New, What\u2019s Coming Up<\/li>\n
  • Using AI Prompts to Detect Trends and Insights Faster<\/li>\n
  • Beyond Media and Social Media: Managing Reputation in AI Chatbots<\/li>\n<\/ul>\n

    NETWORKING LUNCH<\/strong><\/p>\n

    Wrap up the morning over a walking lunch with communication professionals, PR agencies, guest speakers and Auxipress experts.<\/p>\n","protected":false},"excerpt":{"rendered":"

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