{"id":311450,"date":"2026-08-27T13:26:25","date_gmt":"2026-08-27T11:26:25","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=311450"},"modified":"2026-08-27T13:49:23","modified_gmt":"2026-08-27T11:49:23","slug":"green-claims-in-reclame-wat-verandert-er-vanaf-27-september","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/green-claims-in-reclame-wat-verandert-er-vanaf-27-september\/","title":{"rendered":"Raad voor Reclame &#8211; Webinar: Green claims in reclame"},"content":{"rendered":"<p data-olk-copy-source=\"MessageBody\"><strong>Green claims in reclame: wat verandert er vanaf 27 september?<\/strong><\/p>\n<p data-olk-copy-source=\"MessageBody\">De spelregels voor duurzaamheidscommunicatie veranderen.<\/p>\n<p>Maar wat betekent dat concreet voor jouw campagnes? Waar moet je als adverteerder, marketeer of bureau op letten? En hoe kan je mogelijke greenwashingrisico\u2019s opsporen v\u00f3\u00f3r je campagne live gaat?<\/p>\n<p>Die vragen worden vanaf dit najaar extra relevant. Want vanaf 27 september 2026 worden de nieuwe Europese regels voor duurzaamheidscommunicatie (Empowering Consumers for the Green Transition \u2013 ECGT) van toepassing.<\/p>\n<p>Op 24 september, van 12u tot 13u, praten we je tijdens een gratis webinar helemaal bij.<\/p>\n<p>We nemen je mee door de belangrijkste veranderingen en stellen i.s.m.\u00a0GiveActions\u00a0de nieuwe Precheck voor: een preventieve scan waarmee je campagnemateriaal v\u00f3\u00f3r publicatie kan laten screenen op mogelijke greenwashingrisico\u2019s.<\/p>\n<p><em>Raad voor Reclame organiseert dit webinar in samenwerking met <\/em><em>ACC<\/em><em>, AEA,\u00a0<\/em><em>BAM<\/em><em>,\u00a0<\/em><em>BPX<\/em><em>,\u00a0<\/em><em>UBA<\/em><em>,\u00a0<\/em><em>UMA<\/em><em>\u00a0en\u00a0<\/em><em>VIA<\/em><em>.<\/em><em>\u00a0<\/em><\/p>\n<h3>Programma<\/h3>\n<p><strong data-olk-copy-source=\"MessageBody\">12 \u2013 12.30 u. | Wat verandert er door ECGT?<\/strong><\/p>\n<p>Anne-Sophie No\u00ebl (expert sustainability) en\u00a0Jan\u00a0Clink\u00a0(ALTUS)\u00a0lichten\u00a0de nieuwe regels toe en vertalen\u00a0ze naar de dagelijkse praktijk.<\/p>\n<p><strong>12.30 \u2013 12.45 u. | De Precheck live<\/strong><\/p>\n<p>GiveActions\u00a0toont live hoe de scan werkt: van upload tot groene, oranje of rode risico-indicatie.<\/p>\n<p><strong>12.45 \u2013 13 u. | Q&amp;A<\/strong><\/p>\n<p>Stel je vragen rechtstreeks voor aan de experts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gratis webinar over de nieuwe Europese regels voor duurzaamheidscommunicatie (ECGT), met een toelichting op de belangrijkste veranderingen en een live introductie van de nieuwe Precheck van GiveActions, een preventieve scan waarmee campagnemateriaal v\u00f3\u00f3r publicatie kan worden gescreend op mogelijke greenwashingrisico\u2019s.<\/p>\n","protected":false},"author":5792,"featured_media":307454,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-311450","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-09-28 17:52:01","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/311450"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=311450"}],"version-history":[{"count":3,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/311450\/revisions"}],"predecessor-version":[{"id":311468,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/311450\/revisions\/311468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/307454"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=311450"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=311450"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=311450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}