{"id":311254,"date":"2026-08-21T16:30:41","date_gmt":"2026-08-21T14:30:41","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&p=311254"},"modified":"2026-08-27T13:41:23","modified_gmt":"2026-08-27T11:41:23","slug":"bam-training-ai-marketing-academy-2026","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/bam-training-ai-marketing-academy-2026\/","title":{"rendered":"BAM Training: AI & Marketing Academy"},"content":{"rendered":"
\n

In the rapidly evolving world of marketing, understanding and leveraging artificial intelligence (AI) is no longer optional, it\u2019s essential. BAM’s AI & Marketing Academy<\/strong>\u00a0is designed to equip professionals with the knowledge, tools, and hands-on experience needed to harness AI’s potential. Through a series of expert-led modules, you\u2019ll gain insights into the latest AI advancements and practical techniques for integrating them into your marketing strategies.<\/p>\n

Dates: <\/strong>September 29, October 8, October 20, November 17 & November 26.<\/p>\n

Module 1. Impact of AI in marketing (29\/09\/26)<\/h3>\n
    \n
  • Evolution of AI and its impact on marketing practice today<\/li>\n
  • Presentation of the main AI assistants (ChatGPT, Copilot, Mistral, etc.) and understanding their differences and complementarities.<\/li>\n
  • Demonstration of the current and future capabilities of AI Assistants<\/li>\n
  • Introduction to AI Agents and their potential for automation. What this means for the customer experience<\/li>\n
  • Concrete use cases in various marketing fields<\/li>\n
  • Teacher: David Grunewald, Founder @ pluginto.ai<\/em><\/span><\/li>\n<\/ul>\n

    Module 2. Master advanced prompting techniques (08\/10\/26)<\/h3>\n
      \n
    • Basic principles of effective prompting. What are promoting structures and methods?<\/li>\n
    • What tools can you use to improve your prompts?<\/li>\n
    • Practical exercises: use of \u201cadvanced\u201d prompts for market analysis, social networking campaigns, data analysis, research summaries, persona development, etc.<\/li>\n
    • Creation of a customized prompts library<\/li>\n
    • Teacher: David Grunewald, Founder @ pluginto.ai<\/em><\/span><\/li>\n<\/ul>\n

      Module 3. New research and analysis methods (08\/10\/26)<\/h3>\n
        \n
      • Google’s limitations and new AI search tools (Perplexity, SearchGPT, STORM, etc.)<\/li>\n
      • Advanced research techniques for market analysis and competitive intelligence with Perplexity<\/li>\n
      • Using Notebook LM to analyze documents and create podcasts<\/li>\n
      • How to generate automated reports and summaries<\/li>\n
      • Practical exercises on real marketing cases<\/li>\n
      • Teacher: David Grunewald, Founder @ pluginto.ai<\/em><\/span><\/li>\n<\/ul>\n

        Module 4. Automating marketing tasks (20\/10\/26)<\/h3>\n
          \n
        • Why create GPTs and how (no coding knowledge required)<\/li>\n
        • Automating recurring tasks (press reviews, social posts, etc.)<\/li>\n
        • Integrating AI into existing marketing workflows<\/li>\n
        • Discover the potential of RAG (Retrieval Augmented Generation) for marketing departments<\/li>\n
        • Practical workshop: creating your own personalized AI assistant (GPT)<\/li>\n
        • Teacher: Olivier Van Duyse, Managing Partner\u00a0@ US<\/em><\/span><\/li>\n<\/ul>\n

          Module 5. Finding your way around image and video generation solutions (17\/11\/26)<\/h3>\n
            \n
          • Presentation of the different image generation tools. Advantages and limitations. Rights of use. (Midjourney, DALL-E, Firefly, Flux, Ideogram, Leonardo…)<\/li>\n
          • Tools for creating videos with AI for your SRs<\/li>\n
          • Voice cloning and avatar creation<\/li>\n
          • Teacher: Annelies De Boeck, Lead of AI & Creative @ US<\/em><\/span><\/li>\n<\/ul>\n

            Module 6. Generating podcasts and avatars (17\/11\/26)<\/h3>\n
              \n
            • Overview of different tools to facilitate podcast production<\/li>\n
            • Generating and editing sound and voice cloning for your content (ElevenLabs, …)<\/li>\n
            • How to create your own avatar for internal\/external communication<\/li>\n
            • Legal considerations<\/li>\n
            • Teacher: Annelies De Boeck, Lead of AI & Creative @ US<\/em><\/span><\/li>\n<\/ul>\n

              Module 7. Ethics and security of AI in marketing (26\/11\/26)<\/h3>\n
                \n
              • Ethical issues surrounding the use of AI<\/li>\n
              • Legal and regulatory framework (intellectual property, RGPD, etc.)<\/li>\n
              • Data security and confidentiality<\/li>\n
              • Algorithmic biases and their impact<\/li>\n
              • Best practices for responsible use of AI<\/li>\n
              • Teacher: Karine Ysebrant, Consultant<\/span><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                In the rapidly evolving world of marketing, understanding and leveraging AI is no longer optional, it\u2019s essential. The BAM\u00a0AI & Marketing Academy\u00a0is designed to equip professionals with the knowledge, tools and hands-on experience needed to harness AI’s potential. Through a series of expert-led modules, you\u2019ll gain insights into the latest AI advancements and practical techniques for integrating them into your marketing strategies.<\/p>\n","protected":false},"author":5781,"featured_media":311047,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-311254","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-09-15 15:10:43","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/311254"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5781"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=311254"}],"version-history":[{"count":6,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/311254\/revisions"}],"predecessor-version":[{"id":311462,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/311254\/revisions\/311462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/311047"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=311254"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=311254"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=311254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}