{"id":311220,"date":"2026-08-21T15:15:54","date_gmt":"2026-08-21T13:15:54","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&p=311220"},"modified":"2026-08-21T18:19:38","modified_gmt":"2026-08-21T16:19:38","slug":"solvay-lifelong-learning-the-marketing-edge-series","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/solvay-lifelong-learning-the-marketing-edge-series\/","title":{"rendered":"Solvay Lifelong Learning: The ‘Marketing Edge’ series"},"content":{"rendered":"

Building Meaningful Brands in the AI Age Integrated Communication Excellence boosted by AI.<\/h3>\n

3 days in September (8, 11 & 29) to master the art of building meaningful brands through Integrated Marketing Communication \u2014 supercharged by AI.<\/p>\n

This is what the module that Hugues Rey will be teaching at the Solvay Brussels School of Economics and Management<\/strong><\/a> this September 2026 promises to deliver.<\/p>\n

The real challenge in 2026 isn’t “should we use AI in marketing communication ?” It’s: how do we orchestrate it without diluting strategic thinking and brand soul?<\/p>\n

Too many brands fall into the trap \u2014 mass-generated content, hyper-optimized campaigns\u2026 and zero meaning. AI produces a lot, fast. But without human strategic direction, it manufactures noise, not sense: That’s exactly what this course solves.<\/p>\n

What you’ll walk away with:<\/h3>\n
    \n
  • Build integrated communication strategies that align business goals with long-term brand value<\/li>\n
  • Leverage Generative AI tools to amplify advertising performance<\/li>\n
  • Apply the B.B.A.S.T.T.A.R.D. framework to manage stakeholders and channels with method: Briefing \u00b7 Budget \u00b7 Analysis \u00b7 Strategy \u00b7 Targeting \u00b7 Touchpoints \u00b7 Advertising \u00b7 ROI \u00b7 Deployment<\/li>\n
  • Measure real impact through advanced ROI and reporting practices<\/li>\n<\/ul>\n

    Real B2B & B2C cases. Solid theory. Hands-on exercises. Generative AI woven through every step. Co-taught with a team of expert practitioners \u2014 leaders in their field.<\/p>\n","protected":false},"excerpt":{"rendered":"

    3 days in September (8, 11 & 29) to master the art of building meaningful brands through integrated marketing communication supercharged by AI.<\/p>\n","protected":false},"author":5781,"featured_media":311221,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-311220","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-29 00:36:37","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/311220"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5781"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=311220"}],"version-history":[{"count":5,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/311220\/revisions"}],"predecessor-version":[{"id":311291,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/311220\/revisions\/311291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/311221"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=311220"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=311220"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=311220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}