August\u2019s UMA Get Together is a collaboration between UBA and UMA. The crucial role of brand communication and the use of media in advertising will be highlighted by international experts sharing practical insights into what really works in media and marketing – and how to optimise your investments.<\/p>\n
09h00<\/strong>\u00a0Reception with Coffee<\/p>\n 09h45<\/strong>\u00a0The Path to strong communication 12h15<\/strong>\u00a0Networking moments at lunch buffets<\/p>\n 14h30<\/strong>\u00a0End of the UMA Get Together<\/p>\n","protected":false},"excerpt":{"rendered":" De UMA Get Together brengt internationale experts samen rond effectieve communicatie, media en marketing, met inzichten van onder meer Ruben Schreurs, Deborah Gurofsky en Les Binet.<\/p>\n","protected":false},"author":5792,"featured_media":310503,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-310638","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-29 02:01:44","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310638"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=310638"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310638\/revisions"}],"predecessor-version":[{"id":310640,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310638\/revisions\/310640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/310503"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=310638"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=310638"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=310638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nIntroduction by Moderators Danny Devriendt (IPG\/Dynamic) & Bart De Pauw (RMB)
\n* UMA Wrap-up & Visions by Fran\u00e7ois Chaudoir, VP of UMA
\n* Ruben Schreurs (Ebiquity) Beyond measurement: Building media effectiveness that drives business growth
\n* Deborah Gurofsky (Media Pulse) Hooked, Then Ghosted: The Era of the One-Night-Stand Brand
\n* Les Binet (Author & Consultant ) Go Big or Go Home: How small thinking is making marketing less effective
\n* Evolution of the local Media Expertise : takeaways from the B2B survey by Trustmedia
\n* Conclusions of the Session<\/p>\n