{"id":310579,"date":"2026-07-16T16:32:41","date_gmt":"2026-07-16T14:32:41","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=310579"},"modified":"2026-07-20T11:49:08","modified_gmt":"2026-07-20T09:49:08","slug":"orange-x-union-saint-gilloise-inside-a-winning-partnership","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/orange-x-union-saint-gilloise-inside-a-winning-partnership\/","title":{"rendered":"BMMA Lunch Talk: Orange and Union Saint-Gilloise, inside a winning partnership"},"content":{"rendered":"<p>A telecom brand and a football club, one alliance. How do you build a partnership that lastingly strengthens both?<\/p>\n<p>Join us for a BMMA Lunch Talk with Miguel Aguza, Communication Director at Orange Belgium, and Malik Azzouzi, Chief Commercial Officer at Royale Union Saint-Gilloise. Together they&#8217;ll share why they teamed up, how the collaboration works in practice, the campaign they created with agency Digizik around the club&#8217;s supporters, and what Orange&#8217;s step up from hey! to main sponsor means for both.<\/p>\n<p>Inspiring insights, great company, and the chance to reconnect with your peers over lunch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/mcusercontent.com\/2f17c8835c850c408a145c648\/images\/ff8938a2-f050-c1b3-379a-765279f223fd.jpg\" width=\"141\" height=\"141\" \/><strong>Miguel Aguza &#8211;<\/strong>\u00a0Communication Director, Orange Belgium<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/mcusercontent.com\/2f17c8835c850c408a145c648\/images\/5d6abe26-5ad5-a407-efbb-be779f9447f7.jpg\" width=\"144\" height=\"144\" \/><\/p>\n<p><strong>Malik Azzouzi &#8211; <\/strong>Chief Commercial Officer, Royale Union Saint-Gilloise<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The discussion will be moderated by Philippe Buyle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miguel Aguza (Orange Belgium) en Malik Azzouzi (Royale Union Saint-Gilloise) vertellen hoe je een partnerschap opbouwt dat twee merken blijvend versterkt: van het ontstaan van de samenwerking en de gedeelde waarden tot hoe beide merken elkaar versterken, met een blik op de activaties met Digizik en de evolutie van hey! naar Orange als hoofdsponsor.<\/p>\n","protected":false},"author":5792,"featured_media":310578,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-310579","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-03 04:37:56","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310579"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=310579"}],"version-history":[{"count":4,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310579\/revisions"}],"predecessor-version":[{"id":310602,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310579\/revisions\/310602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/310578"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=310579"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=310579"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=310579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}