{"id":310561,"date":"2026-07-15T16:07:11","date_gmt":"2026-07-15T14:07:11","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&p=310561"},"modified":"2026-07-20T12:30:54","modified_gmt":"2026-07-20T10:30:54","slug":"commpass-academy-data-ai","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/commpass-academy-data-ai\/","title":{"rendered":"CommPass Academy: Data & AI"},"content":{"rendered":"

De CommPass AI Academy richt zich tot media professionals binnen mediabureaus, regies en adverteerders die al enkele jaren ervaring hebben en AI vandaag vooral op een basisniveau gebruiken, bijvoorbeeld via eenvoudige prompts.<\/p>\n

Het programma bestaat uit 4 modules en combineert inspirerende keynotes met praktische, hands-on AI-training. Deelnemers ontdekken hoe AI vandaag en morgen kan worden ingezet binnen advertising, media en marketing.<\/p>\n

Elke module behandelt een specifiek thema: van AI foundations en werken met data tot strategie, creativiteit, insights, analytics, client management en de evolutie naar agentic en autonomous AI.<\/p>\n

Per sessie brengen \u00e9\u00e9n of twee keynote speakers inspiratie uit de praktijk. Daarnaast wordt telkens ingezoomd op concrete AI-toepassingen, tools en mogelijkheden die relevant zijn voor de media- en reclamesector.<\/p>\n

Een belangrijk onderdeel van elke module is een workshop van 1,5 uur waarin deelnemers zelf aan de slag gaan met praktische oefeningen. Het doel van de opleiding is dat deelnemers AI niet alleen beter begrijpen, maar ook onmiddellijk kunnen toepassen in hun dagelijkse job.<\/p>\n

Na elke module krijgen ze 2 extra oefeningen die ze thuis kunnen maken en nadien indienen. We gebruiken hiervoor ook concrete datasets zoals MDB investeringen, BMM data, data van digitale campagnes enz.<\/p>\n

Session 1 : AI Foundations (15\/10\/2026)<\/strong><\/p>\n

Focus: Build a shared understanding of AI, GenAI, data maturity and organizational readiness.<\/p>\n

Session 2 : Working with AI & Data in advertising, media and marketing environments\u00a0 (12\/11\/2026)<\/strong><\/p>\n

Focus: How does AI works inside modern media, marketing and analytics environments.<\/p>\n

Session 3 : AI for strategy, creativity, insights & AI-Augmented analytics (19\/11\/2026)<\/strong><\/p>\n

Focus: Better thinking + smarter analysis<\/p>\n

Session 4 : AI for client management & AI evolutions : from agentic AI to autonomous AI (26\/11\/2026)<\/strong><\/p>\n

Focus : Commercial impact + communication, Latest evolutions of AI + practical exercises and likely evolutions<\/p>\n

Sprekers<\/h3>\n

Hugues Rey<\/strong> – CEO <\/span>Havas Belgium<\/span><\/p>\n

Danny Devriendt<\/strong> – Chief Innovation Officer <\/span>Omnicom Media – SpecOps<\/span><\/p>\n

Els Thielemans<\/strong> – Chief Transformation Officer – <\/span>WPP Media Belgium<\/span><\/p>\n

Matthias<\/strong> Langenaeker<\/strong> – Strategy Director – <\/span>Semetis<\/span><\/p>\n

Olivier Elewaut<\/strong> – Data Scientist – <\/span>DPG Media<\/span><\/p>\n

Bernard Scheray<\/strong> – Consultant media, research, ads & marketing – <\/span>Amplifications<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Deze CommPass Academy biedt mediaprofessionals inzichten in de mogelijkheden van AI binnen advertising, media en marketing, met een focus op AI foundations, data, praktische toepassingen en hands-on training.<\/p>\n","protected":false},"author":5792,"featured_media":302410,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-310561","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-03 06:19:24","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310561"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=310561"}],"version-history":[{"count":2,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310561\/revisions"}],"predecessor-version":[{"id":310611,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310561\/revisions\/310611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/302410"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=310561"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=310561"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=310561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}