{"id":310556,"date":"2026-07-15T15:39:39","date_gmt":"2026-07-15T13:39:39","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=310556"},"modified":"2026-07-20T13:34:19","modified_gmt":"2026-07-20T11:34:19","slug":"commpass-masterclass-attention","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/commpass-masterclass-attention\/","title":{"rendered":"CommPass Masterclass: Attention"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"411\" data-end=\"620\">This new masterclass explains how attention is measured and how it impacts campaign performance. It also provides an overview of the media landscape and how to interpret and apply data effectively.<\/p>\n<p data-start=\"622\" data-end=\"815\" data-is-last-node=\"\" data-is-only-node=\"\">You will explore why attention matters as a KPI beyond traditional metrics, whether it is the right way to measure success, and how it is assessed across different media channels and platforms.<\/p>\n<p data-start=\"622\" data-end=\"815\" data-is-last-node=\"\" data-is-only-node=\"\">A balanced view of the benefits and pitfalls of attention.<\/p>\n<h3 data-start=\"622\" data-end=\"815\">Speakers<\/h3>\n<p><strong>Bernard Cools<\/strong> &#8211; <span class=\"functie\">Chief Intelligence Officer at <\/span><span class=\"bedrijf\">Space<\/span><\/p>\n<p><strong>Sofie Rutgeerts<\/strong> &#8211; <span class=\"functie\">Senior Manager &amp; Consultant <\/span><span class=\"bedrijf\">EGTA &#8211; Zophir&amp;Zeal<\/span><\/p>\n<p><strong>Iris Verdoodt<\/strong> &#8211; <span class=\"functie\">Media Effectiveness Strategist at <\/span><span class=\"bedrijf\">WPP Media &#8211; Mindshare<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deze CommPass Masterclass biedt inzichten in hoe aandacht wordt gemeten, waarom het een belangrijke KPI is en hoe deze data kan worden ingezet om campagneprestaties te optimaliseren.<\/p>\n","protected":false},"author":5792,"featured_media":302410,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-310556","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-04 03:33:25","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310556"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=310556"}],"version-history":[{"count":5,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310556\/revisions"}],"predecessor-version":[{"id":310619,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310556\/revisions\/310619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/302410"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=310556"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=310556"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=310556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}