{"id":310483,"date":"2026-07-13T14:22:15","date_gmt":"2026-07-13T12:22:15","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=310483"},"modified":"2026-07-20T11:37:56","modified_gmt":"2026-07-20T09:37:56","slug":"leveraging-generative-ai-in-marketing","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/leveraging-generative-ai-in-marketing\/","title":{"rendered":"BMMA In Action: Leveraging Generative AI in Marketing"},"content":{"rendered":"<p>Two and a half hours, hands-on, to see what generative and agentic AI actually produce when you put them to work on real marketing tasks. C\u00e9dric Cauderlier opens his laptop &#8211; and invites you to open yours &#8211; to test Markifact, Claude Cowork and a few others on concrete marketing briefs: agents that research a market, rewrite product pages, draft customer-service replies and ship finished work in minutes instead of days. Along the way, he shows where AI is entering companies today and why the shift from generative to agentic changes the game. The point: GenAI tells you what to do, agentic AI does it &#8211; and the marketing teams that grasp the difference will move first. This session is the appetizer to the two-day module Leveraging (Generative) AI in Marketing\u00a0that C\u00e9dric will teach in November in the Executive Master in Digital Marketing and Sustainable Strategies at Solvay Brussels School.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7630 alignleft\" style=\"margin: 0px 25px 0px 0px;\" src=\"https:\/\/bmma.be\/wp-content\/uploads\/2026\/06\/Cedric-Cauderlier-300x274.jpg.webp\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/bmma.be\/wp-content\/uploads\/2026\/06\/Cedric-Cauderlier-300x274.jpg.webp 300w, https:\/\/bmma.be\/wp-content\/uploads\/2026\/06\/Cedric-Cauderlier.jpg.webp 421w\" alt=\"\" width=\"300\" height=\"274\" \/><\/p>\n<p><strong>C\u00e9dric Cauderlier, S\u00e9nior Digital Strategist \/ Co-founder, Mountainview<\/strong><\/p>\n<p>Digital strategist active since the early 2000s. Harvard Business School alumnus (digital strategy). Former Head of Digital at Danone Group; currently lead digital strategist at Mountainview.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op 22 september organiseert BMMA een sessie over de toepassingen van generatieve AI in marketing, met inzichten van C\u00e9dric Cauderlier (Mountainview).<\/p>\n","protected":false},"author":5792,"featured_media":310490,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-310483","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-03 23:37:30","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310483"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=310483"}],"version-history":[{"count":6,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310483\/revisions"}],"predecessor-version":[{"id":310598,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310483\/revisions\/310598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/310490"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=310483"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=310483"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=310483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}