{"id":310375,"date":"2026-07-10T09:34:28","date_gmt":"2026-07-10T07:34:28","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=310375"},"modified":"2026-07-10T11:23:22","modified_gmt":"2026-07-10T09:23:22","slug":"commpass-academy-market-essentials-day","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/commpass-academy-market-essentials-day\/","title":{"rendered":"CommPass Academy: Market Essentials Day"},"content":{"rendered":"<p>De cyclus Market Essentials geeft inzage in de specifieke rol en verwachtingen van de actoren binnen het reclame &amp; media ecosysteem : adverteerders, mediabureaus en reclameregies.<\/p>\n<p>Sterke mediamerken zijn essentieel om reclameboodschappen bij de consument te krijgen. Deze merken worden via interne of externe saleshuizen als advertentieruimte aangeboden aan mediabureaus en andere partijen.<\/p>\n<p>Mediabureaus kopen niet alleen mediaruimte in, maar geven ook onafhankelijk advies over de strategie en het optimale gebruik van verschillende mediatypes.<\/p>\n<p>En natuurlijk staan de adverteerders centraal in dit deze markt\u2013 wat verwachten zij eigenlijk van hun partners?<\/p>\n<p>De lessen worden gegeven door ervaren professionals. Zij delen hun inzichten en praktijkervaring om de dynamiek van de markt helder uit te leggen. Deze opleiding is bedoeld voor iedereen die beroepsmatig met communicatie bezig is en op de een of andere manier met media trading te maken heeft, ongeacht hun achtergrond.<\/p>\n<h3>Sprekers<\/h3>\n<p>Annelore Van Hove, Director Media Channel @ Delhaize Belgium<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De cyclus Market Essentials van CommPass geeft inzage in de specifieke rol en verwachtingen van de actoren binnen het reclame- en media-ecosysteem: adverteerders, mediabureaus en reclameregies.<\/p>\n","protected":false},"author":5781,"featured_media":302410,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-310375","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-17 23:53:54","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310375"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5781"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=310375"}],"version-history":[{"count":5,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310375\/revisions"}],"predecessor-version":[{"id":310407,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/310375\/revisions\/310407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/302410"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=310375"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=310375"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=310375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}