{"id":308730,"date":"2026-05-08T08:57:26","date_gmt":"2026-05-08T06:57:26","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=308730"},"modified":"2026-05-08T08:57:26","modified_gmt":"2026-05-08T06:57:26","slug":"bmma-fairway-to-success-media-golf-tournament","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/bmma-fairway-to-success-media-golf-tournament\/","title":{"rendered":"BMMA: Fairway to Success &#038; Media Golf Tournament"},"content":{"rendered":"<p>Join us for <em>Fairway to Success<\/em>, a unique <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/bmma.be\/\">BMMA<\/a> event designed to bring together marketing and management leaders eager to explore how sports partnerships can elevate brand strategy and business impact. True to <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/bmma.be\/\">BMMA<\/a>\u2019s spirit, this day blends high value insights, real world experience, and premium networking moments among decision-makers.<\/p>\n<p>Sports sponsorships go far beyond simply increasing visibility; they serve as strategic tools that boost credibility, foster loyalty, and build lasting engagement.<br \/>\nIn <strong>an engaging masterclass<\/strong>, you will discover :<\/p>\n<ul>\n<li>the essential steps to structuring successful sponsorships,<\/li>\n<li>learn how to avoid common mistakes, and<\/li>\n<li>explore best practices that create value for both sponsors and athletes, teams, clubs, or federations.<\/li>\n<\/ul>\n<p>Next, you will have the chance to hear from a distinguished panel that includes Belgian sailor <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.linkedin.com\/in\/denis-van-weynbergh-27b18345\/\"><strong>Denis Van Weynbergh<\/strong><\/a>, who completed a round-the-world race in the 2024\u20132025 <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.vendeeglobe.org\/\">Vend\u00e9e Globe<\/a> aboard the <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.dieterengroup.com\/fr\/voile\/\">Imoca<\/a> Groupe D\u2019Ieteren, and <strong><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.linkedin.com\/in\/josfer\/\">Jos\u00e9 Fernandez<\/a><\/strong>, CMO of <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.dieterengroup.com\/\">D\u2019Ieteren Group<\/a>, who has played a key role in guiding the group\u2019s sports partnerships across various brands and business sectors.<\/p>\n<p>Together, they will share firsthand experiences and insights into the dynamics of athlete\u2013sponsor collaboration, offering you valuable lessons, highlighting challenges, and revealing the strategic moves that can transform a sponsorship into a powerful engine for growth.<\/p>\n<p>You will then take part in <strong>an inspiring session focused on maximizing the reach and business impact of your own sports sponsorships<\/strong>, learning how to turn increased visibility into measurable results.<\/p>\n<p>After the conference, <strong>join us for the golf tournament and initiation<\/strong>, a social event designed to help you connect with fellow attendees and enjoy a fun, relaxed atmosphere together. Whether you\u2019re an experienced golfer or a complete beginner, you\u2019ll have the chance to participate, build new relationships, and celebrate the day with an awards ceremony and an ap\u00e9ritif among peers.<\/p>\n<h2>Why Participate?<\/h2>\n<ul>\n<li><strong>Gain Strategic Insights:<\/strong> Master the essential steps to structuring successful sports sponsorships that deliver measurable ROI.<\/li>\n<li><strong>Learn from the Best:<\/strong> Hear exclusive, real-world experiences from top-tier Belgian sailor <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.linkedin.com\/in\/denis-van-weynbergh-27b18345\/\">Denis Van Weynbergh<\/a> and CMO <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.linkedin.com\/in\/josfer\/\">Jos\u00e9 Fernandez<\/a> (<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.dieterengroup.com\/\">D\u2019Ieteren Group<\/a>) on effective athlete-sponsor collaboration.<\/li>\n<li><strong>Maximize Impact:<\/strong> Discover concrete strategies for amplifying your partnerships, extending their reach far beyond the sports community into internal communications and global brand strategy.<\/li>\n<li><strong>High-Value Networking:<\/strong> Connect with a premium audience of CMOs, Brand Managers, agency executives, and media decision-makers in a relaxed setting.<\/li>\n<li><strong>Unique Experience:<\/strong> Enjoy a fun, interactive golf initiation or tournament, blending professional learning with social engagement.<\/li>\n<\/ul>\n<h2>Event Timing<\/h2>\n<ul>\n<li>12.30 \u2013 13.30 : Welcome &amp; Networking Lunch<\/li>\n<li>13.30 \u2013 14.15 : Sport Partnerships Masterclass by \u201cTBD Agency Name\u201d<\/li>\n<li>14.15 \u2013 14.45: Panel Duo Gagnant<\/li>\n<li>14.45 \u2013 15.30: Amplifying the Partnerships Within &amp; Beyond the sport community<\/li>\n<li>16.00 \u2013 18.00: Golf Initiation &amp; Golf Business Battle (experienced players)<\/li>\n<li>From 18:00: Networking aperitive &amp; Tournaments awards ceremony<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Join the BMMA for Fairway to Success, a unique event designed to bring together marketing and management leaders eager to explore how sports partnerships can elevate brand strategy and business impact.<\/p>\n","protected":false},"author":5776,"featured_media":308731,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-308730","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-20 20:00:26","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/308730"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=308730"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/308730\/revisions"}],"predecessor-version":[{"id":308733,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/308730\/revisions\/308733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/308731"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=308730"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=308730"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=308730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}