{"id":307913,"date":"2026-04-16T10:38:53","date_gmt":"2026-04-16T08:38:53","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=307913"},"modified":"2026-04-16T14:22:03","modified_gmt":"2026-04-16T12:22:03","slug":"conversion-rate-optimization-essentials","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/conversion-rate-optimization-essentials\/","title":{"rendered":"FeWeb Academy: Conversion rate optimization essentials"},"content":{"rendered":"<p>Hoe kan je de performantie van je site verhogen zonder er meer (betalend) verkeer naartoe te sturen? In deze zeer praktische hands-on workshop gaan we met deze centrale vraag aan de slag. De workshop bestaat uit 4 delen, met een pak oefeningen en retail voorbeelden die je onmiddellijk kan toepassen.<\/p>\n<p><strong>Programma:<\/strong><\/p>\n<ul>\n<li>How online attention works\n<ul>\n<li>Wat zijn de inzichten rond scanning, above the fold<\/li>\n<li>Hoe zit het met scrolling &amp; tijdspendering op de pagina<\/li>\n<\/ul>\n<\/li>\n<li>Top task analysis. Your goal vs what users want\n<ul>\n<li>Hoe weet je of jouw doel ook diegene is wat de\u00a0 bezoeker nastreeft<\/li>\n<li>We ontdekken enkele praktische tools om online aandacht te meten<\/li>\n<\/ul>\n<\/li>\n<li>E-commerce CRO best practices checklist\n<ul>\n<li>Homepage best practices<\/li>\n<li>Category page best practices<\/li>\n<li>Product detail page best practices<\/li>\n<li>Checkout best practices<\/li>\n<\/ul>\n<\/li>\n<li>Tools &amp; A\/B testing\n<ul>\n<li>User research tools om te tree testing, five second test, card sorting, click &amp; scroll maps<\/li>\n<li>A\/B testing tools<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Doelstelling<\/strong> (wat kan je aan het einde van de rit): Je bent in staat om kritisch te kijken naar je category, product en detail pages met CRO best practices in gedachten. Verder kan je een toptakenanalyse uitvoeren om te kijken wat gebruikers op je website doen.<\/p>\n<p><strong>Voor wie?\u00a0<\/strong>Marketing manager, e-commerce manager, product owner<\/p>\n<p><strong>Opgelet<\/strong>: Google Analytics (read-only) nodig<\/p>\n<p><strong>Docent<\/strong>:\u00a0Quinten Van Meirvenne\u00a0(Ants Agency)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoe kan je de performantie van je site verhogen zonder er meer (betalend) verkeer naartoe te sturen? In deze praktische hands-on workshop gaan we met deze centrale vraag aan de slag.<\/p>\n","protected":false},"author":5792,"featured_media":307934,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-307913","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-08 13:46:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/307913"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5792"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=307913"}],"version-history":[{"count":5,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/307913\/revisions"}],"predecessor-version":[{"id":307982,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/307913\/revisions\/307982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/307934"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=307913"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=307913"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=307913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}