{"id":307445,"date":"2026-04-01T14:12:55","date_gmt":"2026-04-01T12:12:55","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=307445"},"modified":"2026-04-01T15:03:26","modified_gmt":"2026-04-01T13:03:26","slug":"bmma-how-ai-turns-customer-interest-into-revenue","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/bmma-how-ai-turns-customer-interest-into-revenue\/","title":{"rendered":"BMMA: How AI turns customer interest into revenue"},"content":{"rendered":"<p>Your prospects are interested in you. They click. They comment. They send a message at 7:15 PM. They ask a question, then they move on. The problem isn&#8217;t the interest. The problem is what \u00a0happens next.<\/p>\n<p>In most organizations: There&#8217;s no consistent presence. Response times are too long. Signals are picked up,. but not acted upon. Conversation doesn&#8217;t happen.Meanwhile, the traditional model (form, call center, follow-up) continues to operate, but it no longer reflects current practices. Your customers no longer expect a call back. They expect an answer: immediate, seamless, and relevant.<\/p>\n<p>Result: You capture attention, but you lose intent. You invest in media, but you lose control over what that investment actually produces. It&#8217;s not a budget issue. This isn&#8217;t a talent issue. It&#8217;s a system issue.<\/p>\n<p>Today, performance hinges on your ability to be present when the signal appears, to engage in real-time conversation, and to transform that interaction into a decision. This is the architecture we will explore during this session.<\/p>\n<p>This isn&#8217;t a conference on AI. It&#8217;s a brainstorming session on how to rethink your system and regain control over attention, conversation, and revenue.<\/p>\n<h3>Speakers<\/h3>\n<ul>\n<li><b>Antoine Nelis<\/b> \u2014 Managing &amp; Strategic Director, EVO | Origin Group<\/li>\n<li><b>Marion Min<\/b>\u00a0\u2014 CEO, Leadist &amp; Gravity Influencers, Commercial Director, Origin Group<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ontdek waarom bedrijven vandaag kansen missen, ondanks veel interesse van klanten. In dit event leer je hoe je sneller en slimmer inspeelt op signalen, direct in gesprek gaat en interesse omzet in actie. Geen probleem van budget of talent, maar van aanpak. Ontdek hoe je met de juiste strategie w\u00e9l impact maakt, precies op het moment dat het telt.<\/p>\n","protected":false},"author":5781,"featured_media":307446,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-307445","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-01 17:52:18","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/307445"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5781"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=307445"}],"version-history":[{"count":2,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/307445\/revisions"}],"predecessor-version":[{"id":307475,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/307445\/revisions\/307475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/307446"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=307445"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=307445"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=307445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}