{"id":305223,"date":"2026-01-22T12:01:48","date_gmt":"2026-01-22T11:01:48","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=305223"},"modified":"2026-01-30T17:39:49","modified_gmt":"2026-01-30T16:39:49","slug":"iab-afterwork-57-agentic-ai-and-the-future-of-brand-consumer-relationships","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/iab-afterwork-57-agentic-ai-and-the-future-of-brand-consumer-relationships\/","title":{"rendered":"IAB Afterwork 5@7: Agentic AI and the future of brand-consumer relationships"},"content":{"rendered":"<div class=\"intro\" data-remove-if-empty=\"\">\n<p>Agentic AI is reshaping digital advertising. From autonomous optimization to hyper-personalized experiences, these systems don\u2019t just execute tasks they make\u00a0<em>decisions<\/em>. For brands, this creates powerful opportunities to drive performance and efficiency, while raising new questions around control, transparency and trust.<\/p>\n<p>Join us at theis IAB Afterwork to explore how Agentic AI is impacting brands today and what it means for your advertising strategy next.<\/p>\n<h3><strong>Program<\/strong><\/h3>\n<p>16:30: Doors open<\/p>\n<p>17:00 &#8211; 19:00:<\/p>\n<ul>\n<li>Setting the scene with<strong>\u00a0Dimitris Beis (IAB Europe)<\/strong><br \/>\nKick off the evening with a global and European perspective on Agentic AI. Explore how cultural and technological differences shape adoption, hear the latest from the IAB working group on usage, trends, and challenges, and understand what this means for brands navigating the evolving AI landscape.<\/li>\n<li>Use cases with BOL<\/li>\n<li>Closing debate moderated by\u00a0<strong>Alain Heureux<\/strong><\/li>\n<\/ul>\n<\/div>\n<h3><strong>Practical Information:<\/strong><\/h3>\n<p><strong>When?\u00a0<\/strong>March 5, 2026<br \/>\n<strong>Time:\u00a0<\/strong>17:00 &#8211; 19:00<strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op donderdag 5 maart 2026 zal de IAB Afterwork 5@7: Agentic AI and the future of brand-consumer relationships plaatsvinden.<\/p>\n","protected":false},"author":5781,"featured_media":305224,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-305223","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-17 06:51:01","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/305223"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5781"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=305223"}],"version-history":[{"count":6,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/305223\/revisions"}],"predecessor-version":[{"id":305492,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/305223\/revisions\/305492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/305224"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=305223"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=305223"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=305223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}