{"id":304695,"date":"2025-12-30T12:04:37","date_gmt":"2025-12-30T11:04:37","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=304695"},"modified":"2025-12-31T09:14:06","modified_gmt":"2025-12-31T08:14:06","slug":"bam-training-digital-marketing-2","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/bam-training-digital-marketing-2\/","title":{"rendered":"BAM Training &#8211; Digital Marketing"},"content":{"rendered":"<section>\n<div class=\"intro\" data-remove-if-empty=\"\">\n<p>This training starts from gaining <strong>tactical insight<\/strong>\u00a0into useful digital tools that can be applied in drawing up a digital strategy. The common thread in this programme is the\u00a0<strong>customer journey<\/strong>, which is translated into a digital channel within each session. At the end of this programme, you will be able to use data analysis to set up and optimise relevant touchpoints in the customer journey.<\/p>\n<p><strong>Learning outcomes<\/strong><\/p>\n<ul>\n<li>What does a customer journey look like?<\/li>\n<li>What are the steps of a good digital plan.<\/li>\n<li>How to concretely outline your digital strategy and the corresponding touchpoints.<\/li>\n<li>The main tools of digital marketing and communication.<\/li>\n<li>How do you integrate these concepts and tools in your customer journey? How can you optimise the different touchpoints?<\/li>\n<li>New and interesting opportunities for your business.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<section id=\"Block_1_CCIPlaceHolder_Block_Accordion_Variant_1\">\n<div class=\"block accordion variant1\">\n<div data-equalizer-watch=\"\">\n<p>&nbsp;<\/p>\n<div class=\"widgetBlock\">\n<p><strong>Programme<\/strong><\/p>\n<ul>\n<li>Session 1 \u2013 Buyer persona &amp; customer journey &#8211; 26\/02\/26 (13:30 &#8211; 17:00)<\/li>\n<li>Session 2 \u2013 Introduction Social Media &#8211; 12\/03\/26 (13:30 &#8211; 17:00)<\/li>\n<li>Session 3 \u2013 Search: Improve your search engine ranking with AI &#8211; 26\/03\/26 (13:30 &#8211; 17:00)<\/li>\n<li>Session 4 \u2013 Introduction to email &amp; content marketing &#8211; 30\/04\/26 (13:30 &#8211; 17:00)<\/li>\n<li>Session 5 \u2013 Introduction to Google Analytics &#8211; 07\/05\/26 (13:30 &#8211; 17:00)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>This BAM digital marketing programme teaches how to build a digital strategy based on the customer journey. You gain insight into buyer personas, digital tools, data analysis and marketing channels to create, integrate and optimise touchpoints for business growth.<\/p>\n","protected":false},"author":5775,"featured_media":304687,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-304695","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-21 13:42:25","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/304695"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=304695"}],"version-history":[{"count":2,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/304695\/revisions"}],"predecessor-version":[{"id":304697,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/304695\/revisions\/304697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/304687"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=304695"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=304695"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=304695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}