{"id":303978,"date":"2025-12-08T12:27:28","date_gmt":"2025-12-08T11:27:28","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=303978"},"modified":"2025-12-11T14:05:33","modified_gmt":"2025-12-11T13:05:33","slug":"bam-opleiding-content-marketing-2026","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/bam-opleiding-content-marketing-2026\/","title":{"rendered":"BAM Opleiding &#8211; Content Marketing"},"content":{"rendered":"<div class=\"intro\" data-remove-if-empty=\"\">\n<p>In deze opleiding van <strong>BAM<\/strong> leer je van een aantal doorwinterde content marketeers wat<strong> content marketing<\/strong> nu eigenlijk is, hoe je het succesvol inzet voor je merk of bedrijf en krijg je inzichten over waarom je content vandaag misschien nog onvoldoende werkt of converteert.<\/p>\n<p>Het biedt een volledig overzicht van deze moderne en populaire discipline. Doorspekt met cases en oefeningen overloop je met Belgi\u00eb\u2019s topspecialisten het ganse Content Marketing spectrum. Van strategie tot content plan, van formats tot thema\u2019s en topics, van kanaal tot dashboard, enz..<\/p>\n<p><strong>Learning outcomes<\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Wat is Content Marketing en wat is het niet?<\/li>\n<li aria-level=\"1\">Hoe bouw je een slimme Content Marketing strategie?<\/li>\n<li aria-level=\"1\">Hoe starten met Content Marketing?<\/li>\n<li aria-level=\"1\">Wat is quality Content?<\/li>\n<li aria-level=\"1\">Wat zijn Content formats en hoe kan je er mee aan de slag?<\/li>\n<li aria-level=\"1\">Hoe zorg je ervoor dat je Content bij de juiste doelgroep geraakt?<\/li>\n<li aria-level=\"1\">Hoe meet je het (gewenste) effect van je Content<\/li>\n<\/ul>\n<p><strong>Sessies:<\/strong><\/p>\n<p>Sessie 1 <span class=\"cf1\">\u2013 The power of content &amp; content strategie &#8211; 24\/02\/2026 (09u30 &#8211; 13u00)<\/span><\/p>\n<p class=\"pf0\"><span class=\"cf1\">Sessie 2 \u2013 Met straffe content maak je het verschil &#8211; 10\/03\/2026 (09u30 &#8211; 13u00)<\/span><\/p>\n<p class=\"pf0\"><span class=\"cf1\">Sessie 3 \u2013 Content distributie en promotie &#8211; 24\/03\/2026 (09u30 &#8211; 13u00)<\/span><\/p>\n<p class=\"pf0\"><span class=\"cf1\">Sessie 4 \u2013 Content marketing cases &#8211; 28\/04\/2026 (09u30 &#8211; 13u00)<\/span><\/p>\n<p class=\"pf0\"><span class=\"cf1\">Sessie 5 \u2013 Content Marketing in de praktijk (organisatie &amp; meten) &#8211; 05\/05\/2026 (09u30 &#8211; 13u00)<\/span><\/p>\n<p><strong>Docenten:<\/strong><\/p>\n<p><strong>Michel Libens<\/strong>, Managing Partner-CEO, Propaganda<\/p>\n<p><strong>Bart Lombaerts<\/strong>, Head of Content, Spyke<\/p>\n<p><strong>Jaffee Brys<\/strong>, Head of Content, The Fat Lady<\/p>\n<p><strong>Pauline Lannoo<\/strong>, Digitaal Strateeg, The Fat Lady<\/p>\n<p><strong>Maureen Ranson,\u00a0<\/strong>Content marketing strategist @ Propaganda<\/p>\n<p><strong>Els Mortier<\/strong>, Head of Strategy We Are Digital (Propaganda Group)<\/p>\n<p><!--EndFragment --><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Leer van Belgische topcontentmarketeers hoe je een slimme contentstrategie opzet, kwaliteitsvolle content maakt, effectief verspreidt en meetbaar resultaat behaalt. Praktisch, case-gedreven en hands-on.<\/p>\n","protected":false},"author":5775,"featured_media":303979,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-303978","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-17 08:05:43","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/303978"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=303978"}],"version-history":[{"count":4,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/303978\/revisions"}],"predecessor-version":[{"id":304781,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/303978\/revisions\/304781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/303979"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=303978"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=303978"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=303978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}