{"id":302409,"date":"2025-10-27T13:53:06","date_gmt":"2025-10-27T12:53:06","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=302409"},"modified":"2025-10-27T13:56:15","modified_gmt":"2025-10-27T12:56:15","slug":"commpass-intro-class-native-advertising","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/commpass-intro-class-native-advertising\/","title":{"rendered":"CommPass Intro Class: Native Advertising"},"content":{"rendered":"<p>Native advertising is een reclamevorm die naadloos opgaat in de content van een platform, waardoor het natuurlijk aanvoelt binnen de gebruikservaring. Het doel is om de boodschap op een subtiele manier bij de doelgroep te brengen zonder de ervaring van de gebruiker te verstoren.<\/p>\n<p>De valkuilen van native advertising zijn vooral dat het onduidelijk kan zijn voor de gebruiker dat het om een advertentie gaat, dat de content niet altijd relevant of aantrekkelijk is voor de doelgroep, en dat de resultaten soms moeilijk meetbaar zijn.<\/p>\n<p>Na deze sessie heb je alle ins en outs van Native Advertising ontdekt.<\/p>\n<h3>Agenda<\/h3>\n<ul>\n<li>13u30-14u30: Native advertising (<strong>Nora Vanderschrick, <\/strong><span class=\"functie\">Head of Native, Creative &amp; Strategy @<\/span><span class=\"bedrijf\">DPG Media<\/span>)<\/li>\n<li>14u30-15u: Native performance advertising (<strong>Ben Doumen, <\/strong><span class=\"functie\">Founder <\/span><span class=\"bedrijf\">Benjami\u00f1ho<\/span>)<\/li>\n<\/ul>\n<h3>Voor wie?<\/h3>\n<p>Voor alle media-experten zowel bij agencies als bij media, regies en adverteerders.\u00a0De presentatie wordt gegeven in het Engels. De deelnemers kunnen reageren in de taal van hun keuze.<\/p>\n<p>* Deze cursus zal <em>online<\/em> aangeboden worden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ontdek tijdens de CommPass Intro Class alle ins en outs van Native Advertising.<\/p>\n","protected":false},"author":5781,"featured_media":302410,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-302409","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 02:25:05","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/302409"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5781"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=302409"}],"version-history":[{"count":3,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/302409\/revisions"}],"predecessor-version":[{"id":302414,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/302409\/revisions\/302414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/302410"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=302409"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=302409"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=302409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}