{"id":300919,"date":"2025-09-19T11:02:15","date_gmt":"2025-09-19T09:02:15","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&p=300919"},"modified":"2025-09-19T11:05:11","modified_gmt":"2025-09-19T09:05:11","slug":"c-square-ai-academy","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/c-square-ai-academy\/","title":{"rendered":"C Square: AI Academy"},"content":{"rendered":"
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MORNING SESSION (9:00-12:00)<\/strong><\/h2>\n

\u00a0 \u00a0 \u00a0 >>> Advanced Prompting in ChatGPT or Copilot<\/h2>\n

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Duration:<\/strong> Half-day (3 hours)
\nTarget Audience<\/strong>: Communication professionals, PR officers, spokespeople, internal communication staff
\nRequirements<\/strong>: Paid version of ChatGPT or Copilot + basic knowledge of prompting
\nPrice<\/strong>: 275eur for C Square members \/ 375eur voor non members (excl. vat)
\nMax 15 NL & 15 FR participants !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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WHY THIS TRAINING?<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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In a fast-paced environment where speed, precision, and impact are essential, AI offers a strategic edge \u2014 but only if you know how to steer it effectively. This training teaches communication professionals how to turn complex tasks into powerful prompts using advanced techniques and frameworks, tailored to their field \u2014 from drafting press releases to managing crises, engaging stakeholders, or planning content.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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LEARNING OBJECTIVES<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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After this session, participants will:<\/p>\n

\u2022 Understand how to guide AI to support complex communication goals
\n\u2022 Be able to build context-aware prompts using advanced techniques and frameworks
\n\u2022 Know how to use AI as a<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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SESSION CONTENT<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Strategic Prompt Thinking in Communication<\/strong><\/p>\n

\u2022 What is advanced prompting and why is it a gamechanger in corporate communication?
\n\u2022 The AI mindset: thinking in roles, scenarios, and communication objectives
\n\u2022 Use cases: reputation management, Q&As, tone-of-voice optimization, stakeholder analysis<\/p>\n

Building Blocks of a Powerful Prompt<\/strong><\/p>\n

\u2022 Types of prompts: informative, brainstorming, corrective, iterative
\n\u2022 Frameworks like PACT, ACCR, and Chain of Thought applied to communication tasks
\n\u2022 Context management: how to steer tone, role, format, and output style<\/p>\n

From Prompt to Dialogue<\/strong><\/p>\n

\u2022 Working iteratively: using AI for drafts, revisions, and nuance
\n\u2022 Evaluation: how to critically assess AI-generated output
\n\u2022 Applications: drafting statements, responses, presentations, or speeches<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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TEACHING APPROACH<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\u2022 A mix of explanation and hands-on exercises
\n\u2022 Mini-cases based on typical communication scenarios<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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AFTERNOON SESSION (13:00-16:00)<\/u><\/h2>\n

\u00a0 \u00a0 >>> Build your own AI agent (for corporate communication)<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Duration:<\/strong> Half-day (3 hours)
\nTarget Audience:<\/strong> Communication professionals, spokespeople, internal communication officers, PR staff
\nRequirements:<\/strong> Paid version of ChatGPT or Copilot (Studio) with the possibility to create Agents\u2013 basic knowledge of prompting techniques
\nPrice:<\/strong> 275eur for C Square members \/ 375eur voor non members (excl. vat)
\nMax 15 NL & 15 FR participants !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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WHY THIS TRAINING?<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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In communication, every nuance matters: tone, clarity, timing, and consistency. By building their own AI agent, communication professionals create a digital assistant that supports them in drafting messages, press releases, preparing answers to frequently asked questions, maintaining tone of voice, and structuring content according to brand guidelines. No more scattered prompts\u2014just one smart, personalized GPT\/Agent that\u2019s always ready with the right approach.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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LEARNING OBJECTIVES<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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After completing this training, participants will:<\/p>\n

\u2022 Have built a customized AI agent tailored to their communication needs
\n\u2022 Be able to use this agent for tasks such as press releases, content creation, media responses, FAQs, and internal communication
\n\u2022 Know how to continuously refine and optimize their AI for consistent and efficient output<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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COURSE CONTENT<\/h3>\n<\/div>\n<\/div>\n
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Why a GPT?<\/strong><\/p>\n

\u2022 What is a GPT\/agent, and how does it differ from classic prompting?
\n\u2022 How do you start with the creation of your GPT\/agent?
\n\u2022 Use cases in communication: templates for press releases, intranet posts, answers to standard questions, etc.<\/p>\n

The Building Blocks of a GPT Agent<\/strong><\/p>\n

\u2022 Roles and instructions: define the agent\u2019s profile (e.g. spokesperson, editor, brand guardian), system prompt.
\n\u2022 Adding context: tone of voice, brand style guides, sample texts, work instructions, knowlegde base.
\n\u2022 Define output settings: response length, structure, audience and channel sensitivity<\/p>\n

Building Your Own GPT\/Agent<\/strong><\/p>\n

\u2022 Hands-on in ChatGPT Custom GPT or Copilot Studio
\n\u2022 Step-by-step: writing instructions, uploading documents, adding sample interactions
\n\u2022 Live testing, optimization, and troubleshooting with expert guidance<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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TEACHING APPROACH<\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\u2022 1 hour of theory, followed by 2 hours of hands-on building with live coaching
\n\u2022 Each participant works based on their own communication context<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In a fast-paced environment where speed, precision and impact are essential, AI offers a strategic edge – but only if you know how to steer it effectively. This training teaches communication professionals how to turn complex tasks into powerful prompts using advanced techniques and frameworks.<\/p>\n","protected":false},"author":5776,"featured_media":300920,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-300919","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 05:04:39","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/300919"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=300919"}],"version-history":[{"count":3,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/300919\/revisions"}],"predecessor-version":[{"id":300926,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/300919\/revisions\/300926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/300920"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=300919"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=300919"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=300919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}