{"id":298453,"date":"2025-08-29T11:26:45","date_gmt":"2025-08-29T09:26:45","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&p=298453"},"modified":"2025-09-13T11:42:01","modified_gmt":"2025-09-13T09:42:01","slug":"bam-opleiding-content-marketing","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/bam-opleiding-content-marketing\/","title":{"rendered":"BAM Opleiding: Content Marketing"},"content":{"rendered":"

In deze opleiding leer je van een aantal doorwinterde content marketeers wat content marketing<\/strong> nu eigenlijk is, hoe je het succesvol inzet voor je merk of bedrijf en krijg je inzichten over waarom je content vandaag misschien nog onvoldoende werkt of converteert.<\/p>\n

Het biedt een volledig overzicht van deze moderne en populaire discipline. Doorspekt met cases en oefeningen overloop je met Belgi\u00eb\u2019s topspecialisten het ganse Content Marketing spectrum. Van strategie tot content plan, van formats tot thema\u2019s en topics, van kanaal tot dashboard, enz.<\/p>\n

Learning outcomes<\/strong><\/h3>\n
    \n
  • Wat is Content Marketing en wat is het niet?<\/li>\n
  • Hoe bouw je een slimme Content Marketing strategie?<\/li>\n
  • Hoe starten met Content Marketing?<\/li>\n
  • Wat is quality Content?<\/li>\n
  • Wat zijn Content formats en hoe kan je er mee aan de slag?<\/li>\n
  • Hoe zorg je ervoor dat je Content bij de juiste doelgroep geraakt?<\/li>\n
  • Hoe meet je het (gewenste) effect van je Content?<\/li>\n<\/ul>\n

    Programma<\/h3>\n
      \n
    • Sessie 1: The power of content & content strategy (02\/10)<\/li>\n
    • Sessie 2: Met straffe content maak je het verschil (14\/10)<\/li>\n
    • Sessie 3: Content distributie en promotie (21\/10)<\/li>\n
    • Sessie 4: Content Marketing in de praktijk, organisatie en meten (18\/11)<\/li>\n
    • Sessie 5: Content Marketing cases (25\/11)<\/li>\n<\/ul>\n

      Meet the Teachers<\/h3>\n
        \n
      • Maureen Ranson<\/strong>, Content marketing strategist @ Propaganda<\/li>\n
      • Bart Lombaerts<\/strong>, Head of Content @ Spyke<\/li>\n
      • Pauline Lannoo<\/strong>, Digitaal Strateeg @ The Fat Lady<\/li>\n
      • Els Mortier<\/strong>, Head of Strategy @ We Are Digital (Propaganda Group)<\/li>\n
      • Jaffee Brys<\/strong>, Head of Content @ The Fat Lady<\/li>\n
      • Michel Libens<\/strong>, Managing Partner-CEO @ Propaganda<\/li>\n<\/ul>\n

        Data van de sessies:\u00a0<\/strong>2 okt, 14 okt, 21 okt, 18 nov & 25 nov 2025<\/p>\n","protected":false},"excerpt":{"rendered":"

        In deze opleiding leer je van een aantal content marketeers wat content marketing eigenlijk is, hoe je het succesvol inzet voor je merk of bedrijf en krijg je inzichten over waarom je content vandaag misschien nog onvoldoende werkt of of converteert.<\/p>\n","protected":false},"author":5781,"featured_media":241223,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-298453","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 03:35:28","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298453"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5781"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298453"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298453\/revisions"}],"predecessor-version":[{"id":299495,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298453\/revisions\/299495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/241223"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298453"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298453"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}