{"id":298451,"date":"2025-08-29T11:10:35","date_gmt":"2025-08-29T09:10:35","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&p=298451"},"modified":"2025-09-13T11:42:01","modified_gmt":"2025-09-13T09:42:01","slug":"bam-training-digital-marketing","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/bam-training-digital-marketing\/","title":{"rendered":"BAM Training: Digital Marketing"},"content":{"rendered":"

This training starts from gaining tactical insight<\/strong> into useful digital tools that can be applied in drawing up a digital strategy. The common thread in this programme is the customer journey<\/strong>, which is translated into a digital channel within each session. At the end of this programme, you will be able to use data analysis to set up and optimise relevant touchpoints in the customer journey.<\/p>\n

Learning outcomes<\/strong><\/h3>\n
    \n
  • What does a customer journey look like?<\/li>\n
  • What are the steps of a good digital plan?<\/li>\n
  • How to concretely outline your digital strategy and the corresponding touchpoints?<\/li>\n
  • The main tools of digital marketing and communication.<\/li>\n
  • How do you integrate these concepts and tools in your customer journey? How can you optimise the different touchpoints?<\/li>\n
  • New and interesting opportunities for your business.<\/li>\n<\/ul>\n

    Programme<\/h3>\n
      \n
    • Session 1: Buyer persona & customer journey (16\/10)<\/li>\n
    • Session 2: Search – Improve your search engine ranking with AI (23\/10)<\/li>\n
    • Session 3: Introduction to Social Media (13\/11)<\/li>\n
    • Session 4: Introduction to email & content marketing (27\/11)<\/li>\n
    • Session 5: Introduction to Google Analytics (11\/12)<\/li>\n<\/ul>\n

      Meet the Teachers<\/h3>\n
        \n
      • C\u00e9dric Cauderlier<\/strong>, Co-Founder & Lead Digital Strategist @ Mountainview<\/li>\n
      • Frederik Vermeire<\/strong>, Senior SEO specialist & Managing Partner @ Ants<\/li>\n
      • Chris Demeyere<\/strong>, Social Media Consultant @ Punchline<\/li>\n
      • Amy Van Wingen<\/strong>, Freelance Communication Advisor<\/li>\n
      • Fabian Van de Wiele<\/strong>, Managing Director @ Clicktrust<\/li>\n<\/ul>\n

        Dates:\u00a0<\/strong>16 Oct, 23 Oct, 13 Nov, 27 Nov & 11 Dec 2025
        \nLocation:\u00a0<\/strong>Virtual Classroom<\/p>\n","protected":false},"excerpt":{"rendered":"

        This training provides tactical insights into digital tools to develop a digital strategy, with each session focusing on a channel in the customer journey. By the end, you’ll use data to set up and optimize key touchpoints.<\/p>\n","protected":false},"author":5781,"featured_media":241205,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[5754],"tribe_events_cat":[9504],"class_list":["post-298451","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-bam-belgian-association-of-marketing","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 03:59:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298451"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5781"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298451"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298451\/revisions"}],"predecessor-version":[{"id":299493,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298451\/revisions\/299493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/241205"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298451"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298451"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}