{"id":298445,"date":"2025-08-27T13:12:36","date_gmt":"2025-08-27T11:12:36","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298445"},"modified":"2025-09-13T11:42:01","modified_gmt":"2025-09-13T09:42:01","slug":"bmma-is-seo-dead-or-alive","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/bmma-is-seo-dead-or-alive\/","title":{"rendered":"BMMA: Is SEO dead or alive?"},"content":{"rendered":"<p>The summer break is behind us, and we are thrilled to kick off the new season with a must-attend masterclass on one of the hottest topics in digital marketing today: How AI is transforming search and what you must do to stay visible.<\/p>\n<p>Search is evolving faster than ever. AI-powered answers are rewriting the rules of SEO, creating both threats and opportunities for every brand. If you don\u2019t adapt, you risk disappearing from the map.<\/p>\n<p>At this exclusive session on GEO (Generative Engine Optimization), you will learn how to:<\/p>\n<ul>\n<li>Understand why this shift matters right now<\/li>\n<li>Anticipate the rise of AI-powered search and its impact on competition<\/li>\n<li>Build a winning search strategy in an AI-first world<\/li>\n<li>Track and measure your brand\u2019s visibility in generative search<\/li>\n<li>Apply real-world examples and walk away with a clear action plan<\/li>\n<\/ul>\n<p>No jargon. No fluff. Just sharp insights and practical strategies tailored to different industries.<\/p>\n<h3><strong>Speakers<\/strong><\/h3>\n<ul>\n<li><strong>Germain Deflandre<\/strong>, Founder &amp; CEO of <strong>Elocos<\/strong>, specialist in SEO &amp; GEO<\/li>\n<li><strong>Gilles Bindels<\/strong>, Partner &amp; CEO of <strong>MentionLab<\/strong>, expert at the intersection of AI, Search &amp; Brand Performance<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Search is changing faster than ever and AI is rewriting the rules of the game. In this session, we will dive into GEO, the art of securing visibility in AI-generated answers, and reveal how to position yourself ahead of the curve.<\/p>\n","protected":false},"author":5781,"featured_media":200903,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-298445","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 01:18:33","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298445"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5781"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298445"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298445\/revisions"}],"predecessor-version":[{"id":299487,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298445\/revisions\/299487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/200903"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298445"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298445"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}