{"id":298421,"date":"2025-07-22T09:24:53","date_gmt":"2025-07-22T07:24:53","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298421"},"modified":"2025-09-26T11:05:17","modified_gmt":"2025-09-26T09:05:17","slug":"commpass-symposium-2025-media-in-transitie","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/commpass-symposium-2025-media-in-transitie\/","title":{"rendered":"CommPass Symposium: Media in Transitie"},"content":{"rendered":"<p>Consumenten hebben vandaag de dag moeiteloos toegang tot een breed scala aan content \u2013 zowel live als uitgesteld \u2013 via diverse platformen. Deze evolutie in kijk- en luistergedrag heeft een aanzienlijke impact op de manier waarop we mediabereik meten.<\/p>\n<p>Daarom besteden we uitgebreid aandacht aan het\u00a0<strong>XMC-crossmediaproject in Vlaanderen<\/strong>. Dit project ging begin vorig jaar van start en het is nu het ideale moment om de balans op te maken en vooruit te blikken.<\/p>\n<p>We laten ook zien hoe\u00a0<strong>crossmedia-methodologie\u00ebn<\/strong>, die al operationeel zijn in andere landen, nieuwe inzichten opleveren. Aan de hand van concrete voorbeelden uit\u00a0<strong>Nederland<\/strong>\u00a0en het\u00a0<strong>Verenigd Koninkrijk<\/strong>\u00a0illustreren we de meerwaarde van deze aanpak.<\/p>\n<p>Daarnaast werpen we een blik op de invloed van de\u00a0<strong>AI-revolutie<\/strong> op het medialandschap. Met concrete voorbeelden van AI integraties bij media, creative, en research bureaus.\u00a0 Elk van hen geeft info over hoe zij AI al hebben geimplementeerd en in de toekomst verder zullen ontwikkelen, gevolgd door een panelgesprek.<\/p>\n<p data-start=\"903\" data-end=\"920\"><strong data-start=\"123\" data-end=\"136\">\ud83d\uddd3 Datum:<\/strong> Donderdag 2 oktober 2025<br data-start=\"161\" data-end=\"164\" \/><strong data-start=\"164\" data-end=\"176\">\ud83d\udd52 Tijd:<\/strong> Onthaal vanaf 13u \u2013 Symposium van 13u30 tot 18u \u2013 Netwerkdrink vanaf 18u<br data-start=\"245\" data-end=\"248\" \/><strong data-start=\"248\" data-end=\"263\">\ud83d\udccd Locatie:<\/strong> White Cinema Docks, Lambermontlaan 1, 1030 Brussel <em data-start=\"315\" data-end=\"353\">(betalende parking onder het gebouw)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CommPass organiseert op 2 oktober het symposium \u201cMedia in Transitie\u201d. De focus ligt op het Vlaamse XMC-crossmediaproject, internationale cases en de impact van AI op het medialandschap. <\/p>\n","protected":false},"author":5775,"featured_media":301260,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[5677,6584],"tribe_events_cat":[9504,9397],"class_list":["post-298421","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-commpass","tag-commpass-symposium","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 02:33:34","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298421"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298421"}],"version-history":[{"count":3,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298421\/revisions"}],"predecessor-version":[{"id":301262,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298421\/revisions\/301262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/301260"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298421"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298421"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}