{"id":298407,"date":"2025-07-07T15:57:45","date_gmt":"2025-07-07T13:57:45","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298407"},"modified":"2025-09-14T21:04:56","modified_gmt":"2025-09-14T19:04:56","slug":"via-webinar-the-power-of-creativity","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/via-webinar-the-power-of-creativity\/","title":{"rendered":"VIA Webinar: The Power of Creativity"},"content":{"rendered":"<p data-start=\"44\" data-end=\"342\"><strong data-start=\"44\" data-end=\"73\">\u201cThe Power of Creativity\u201d<\/strong> is an exclusive webinar hosted by <strong data-start=\"100\" data-end=\"149\">VIA in collaboration with the Global\u202fTV\u202fGroup. <\/strong>It explores why creativity is essential for brand growth, with an emphasis on emotional storytelling and the unique effectiveness of TV.<\/p>\n<p data-start=\"44\" data-end=\"342\">In this\u00a0free session, two of the industry\u2019s most compelling voices,\u00a0<strong>Sir John Hegarty<\/strong>\u00a0and\u00a0<strong>Orlando\u00a0Wood<\/strong>,\u00a0will unpack why creativity is vital for long-term success and how brands can reclaim attention\u00a0in today\u2019s complex media environment.<\/p>\n<h3 data-start=\"344\" data-end=\"361\">\ud83c\udf99\ufe0f Speakers:<\/h3>\n<ul data-start=\"362\" data-end=\"519\">\n<li data-start=\"362\" data-end=\"440\">\n<p data-start=\"364\" data-end=\"440\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"20\" data-is-only-node=\"\">Sir John Hegarty<\/strong>: legendary advertising pioneer (Saatchi &amp;\u202fSaatchi, TBWA, BBH), knighted and renowned for his insight into creativity as &#8220;oxygen for growth&#8221;.<\/span><\/p>\n<\/li>\n<li data-start=\"441\" data-end=\"519\">\n<p data-start=\"443\" data-end=\"519\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"16\" data-is-only-node=\"\">Orlando Wood<\/strong>: Chief Innovation Officer at System1, advertising effectiveness expert, IPA Fellow, author of <em data-start=\"111\" data-end=\"118\">Lemon<\/em> and <em data-start=\"123\" data-end=\"133\">Look Out<\/em>, presenting on the &#8220;Creative Revolution&#8221;.<\/span><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Join VIA &#038; the Global TV Group on September 24 for The Power of Creativity webinar with Sir John Hegarty and Orlando Wood. Discover why creativity and TV are key to brand growth.<\/p>\n","protected":false},"author":5775,"featured_media":242463,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[9485,6347,5839],"tribe_events_cat":[9504],"class_list":["post-298407","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-john-hegarty","tag-orlando-wood","tag-via","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-13 23:00:51","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298407"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298407"}],"version-history":[{"count":2,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298407\/revisions"}],"predecessor-version":[{"id":300474,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298407\/revisions\/300474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/242463"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298407"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298407"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}