{"id":298406,"date":"2025-07-03T15:35:25","date_gmt":"2025-07-03T13:35:25","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298406"},"modified":"2025-09-13T11:42:02","modified_gmt":"2025-09-13T09:42:02","slug":"dpg-media-advertising-trends-in-media","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/dpg-media-advertising-trends-in-media\/","title":{"rendered":"DPG Media Advertising: Trends in Media"},"content":{"rendered":"<p>The media sector is evolving rapidly. Open your mind and<strong> discover how video, data and AI are changing the playing field, and how local media are responding to these new developments.\u00a0<\/strong><\/p>\n<p>During this inspiring webinar, trends will be translated into action. A\u00a0research team will guide you through the most talked-about trends and developments in media consumption.<\/p>\n<h3>Agenda:<\/h3>\n<ul>\n<li>Data &amp; Gen AI: peek into a future after the cookie (stone) age and get inspired by automation of workflows for both media creators and users. Also see how AI is reshaping search and content discovery (<strong>Wouter de Bonte<\/strong>, Audience Researcher).<\/li>\n<li>Recap data &amp; AI: learn how our teams at DPG Media Advertising are harnessing the power of data and generative AI to create smarter advertising solutions and set new standards in the industry (<strong>Toon Coppens<\/strong>, Director Advertising Data).<\/li>\n<li>Video &amp; Streaming: with SVOD platforms reaching saturation, we\u2019ll talk about the explosion in \u201cad-tier\u201d models and why advertising on premium content is more crucial than ever (<strong>M\u00e9lusine Na\u00f4m\u00e9<\/strong>, Audience Lead).<\/li>\n<li>Measurement &amp; Effectiveness: explore the main challenges in cross-media measurement and discover strategies to maximize media impact (<strong>Tim Van Doorslaer<\/strong>, Head of Research)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how video, data and AI are changing the playing field, and how local media are responding to these new developments.\u00a0During this inspiring webinar, trends will be translated into action. <\/p>\n","protected":false},"author":5781,"featured_media":300384,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-298406","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 08:10:34","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298406"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5781"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298406"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298406\/revisions"}],"predecessor-version":[{"id":299446,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298406\/revisions\/299446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/300384"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298406"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298406"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}