{"id":298399,"date":"2025-06-25T12:39:22","date_gmt":"2025-06-25T10:39:22","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298399"},"modified":"2025-09-14T21:05:51","modified_gmt":"2025-09-14T19:05:51","slug":"iab-afterwork-57-the-evolution-of-search-in-the-age-of-ai-and-retail-media","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/iab-afterwork-57-the-evolution-of-search-in-the-age-of-ai-and-retail-media\/","title":{"rendered":"IAB Afterwork 5@7: The Evolution of Search in the Age of AI and Retail Media"},"content":{"rendered":"<p><strong>IAB by BAM<\/strong> is excited to invite you to the next edition of <strong>IAB Afterwork 5@7<\/strong>, happening on<strong> Thursday September 25 at iO Antwerp<\/strong>. This time, they\u2019re diving into one of the most dynamic topics of the moment:<\/p>\n<p>\ud83d\udd0d The Evolution of Search in the Age of AI and Retail Media<\/p>\n<p>Search is no longer just about keywords and rankings. As conversational AI, retail media networks and discovery-driven platforms change the way consumers interact with content and products, the rules are being rewritten.<\/p>\n<h3>Join for an inspiring afterwork session where we\u2019ll explore:<\/h3>\n<ul>\n<li>How AI is reshaping product discovery and consumer intent<\/li>\n<li>The growing role of retail media in search strategies<\/li>\n<li>What SEO looks like beyond Google &#8211; including AI tools like ChatGPT, Perplexity, and Claude<\/li>\n<\/ul>\n<p>Through keynote talks and expert panels, you&#8217;ll gain actionable insights on how these changes impact content, performance marketing, data strategies and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAB BAM Afterwork 5@7 explores how AI and retail media reshape search, from simple queries to multi-platform journeys. Discover how brands can adapt to AI-driven discovery, and changing consumer behavior in today\u2019s evolving landscape.<\/p>\n","protected":false},"author":5775,"featured_media":300424,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[5754,7099],"tribe_events_cat":[9504],"class_list":["post-298399","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-bam-belgian-association-of-marketing","tag-iab-belgium","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-17 12:59:10","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298399"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298399"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298399\/revisions"}],"predecessor-version":[{"id":299441,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298399\/revisions\/299441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/300424"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298399"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298399"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}