{"id":298391,"date":"2025-06-19T16:49:15","date_gmt":"2025-06-19T14:49:15","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298391"},"modified":"2025-09-13T11:42:02","modified_gmt":"2025-09-13T09:42:02","slug":"executive-master-in-digital-marketing-sustainable-strategies-module-4building-meaningful-brands-with-integrated-marketing-communication-excellence","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/executive-master-in-digital-marketing-sustainable-strategies-module-4building-meaningful-brands-with-integrated-marketing-communication-excellence\/","title":{"rendered":"Executive Master in Digital Marketing &#038; Sustainable Strategies &#8211; Module 4: Building Meaningful Brands  with Integrated Marketing  Communication Excellence"},"content":{"rendered":"<p>Don\u2019t miss out on the opportunity to take part in the 4-day course on <strong>Building Meaningful Brands<\/strong> at the <strong>Solvay Brussels Schools<\/strong>\u00a0<strong>of Economics and Management<\/strong>, jointly organised by the\u00a0<strong>BMMA<\/strong>, the Belgian Management and Marketing Association.<\/p>\n<p>This module, which is a part of the\u00a0<strong>Executive Master in Digital Marketing &amp; Sustainable Strategies<\/strong>,is an intense deep dive in a comprehensive framework for developing integrated marketing communication strategies that align business goals with consumer needs, using cutting-edge tools like Generative AI to create sustainable brand value.<\/p>\n<h3><strong>Module Objectives:<\/strong><\/h3>\n<p>By the end of this module, you\u2019ll be equipped to:<\/p>\n<ul>\n<li>Develop integrated communication strategies that align marketing objectives with long-term brand building.<\/li>\n<li>Leverage AI tools to enhance advertising and communication effectiveness.<\/li>\n<li>Understand and apply the B.A.S.T.A.R.D. framework to manage stakeholders and communication channels efficiently.<\/li>\n<li>Measure the effectiveness and efficiency of communication efforts through ROI and reporting best practices.<\/li>\n<\/ul>\n<p>You\u2019ll be guided by <strong>Hugues Rey<\/strong>, whom \u00a0brings over 30 years of experience in media agency development, focusing on digital and data infusion. A Commercial Engineer from SolvayBrussels School of Economics and Management, he is currently the CEO of Havas Belgium.<\/p>\n<h3>Practical information:<\/h3>\n<ul>\n<li>Dates: 9, 11, 30 September and 2 October.<\/li>\n<li>Download the brochure <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/06\/Module_4_Hugues_Rey.pdf\">here<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Join the 4-day \u201cBuilding Meaningful Brands\u201d course at Solvay Brussels School, co-organised by BMMA. Learn to build sustainable brand strategies using AI, led by Hugues Rey (CEO Havas Belgium). Starts 9 September.<\/p>\n","protected":false},"author":5775,"featured_media":238876,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[5806,5808,9475],"tribe_events_cat":[9504],"class_list":["post-298391","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-bmma","tag-hugues-rey","tag-marketing","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-13 22:01:36","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298391"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298391"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298391\/revisions"}],"predecessor-version":[{"id":299433,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298391\/revisions\/299433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/238876"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298391"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298391"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}