{"id":298387,"date":"2025-06-05T16:41:32","date_gmt":"2025-06-05T14:41:32","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298387"},"modified":"2025-09-13T11:42:02","modified_gmt":"2025-09-13T09:42:02","slug":"uba-media-date-2025-summer","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/uba-media-date-2025-summer\/","title":{"rendered":"UBA Media Date"},"content":{"rendered":"<article id=\"art_100412\" class=\"Article Article--static\">\n<div class=\"Article__content\">\n<p class=\"first\" data-start=\"87\" data-end=\"403\">As is tradition, <strong>UBA<\/strong> organises the <strong>UBA Media Date<\/strong> in the last week of August. Join on <strong>Tuesday 26 August<\/strong>\u00a0at\u00a0<strong>Dolce La Hulpe<\/strong>.<\/p>\n<p>As a brand builder, you know the importance of delivering strong, impactful communication. The UBA Media Date offers a programme tailored to the needs of advertisers.<\/p>\n<h3 data-start=\"2390\" data-end=\"2433\">The path to strong communication<\/h3>\n<p data-start=\"624\" data-end=\"904\">How can marketing truly contribute to business results in a context of shrinking budgets and fragmented media channels? At the UBA Media Date, international experts will share practical insights into <strong>what really works in media and marketing<\/strong> &#8211; and\u00a0<strong>how to optimise your investments<\/strong>.<\/p>\n<p data-start=\"906\" data-end=\"1102\">Beyond strategies and KPIs, this event highlights the importance of\u00a0<strong>building a culture of effectiveness<\/strong> &#8211; embedded in teams, processes, and leadership &#8211; to drive sustainable and measurable growth.<\/p>\n<h3 data-start=\"2901\" data-end=\"3522\"><strong data-start=\"275\" data-end=\"308\">Which topics will be covered?<\/strong><\/h3>\n<ul>\n<li data-start=\"2901\" data-end=\"3522\">The 36 essential KPIs that form the foundation of effective marketing &#8211; presented by <strong>Mats R\u00f6nne<\/strong>, Sweden\u2019s leading effectiveness strategist.<\/li>\n<li data-start=\"2901\" data-end=\"3522\">Why consistency outperforms novelty in building brand growth &#8211; with insights from <strong>Andrew Tindall\u00a0<\/strong>of System1.<\/li>\n<li data-start=\"2901\" data-end=\"3522\">How to make smarter marketing investments through an evidence-based approach &#8211; featuring <strong>Professor Magda Nenycz-Thiel<\/strong>\u00a0from the Ehrenberg-Bass Institute.<\/li>\n<li data-start=\"2901\" data-end=\"3522\">A panel discussion with\u00a0<strong>Sorin Patilinet\u00a0<\/strong>from PepsiCo, revealing how to combine data, creativity, and science to make marketing a true growth driver in the boardroom.<\/li>\n<\/ul>\n<p class=\"last\" data-start=\"3524\" data-end=\"3676\">Whether you&#8217;re a marketeer or responsible for media, this is the event to sharpen your effectiveness mindset and stay ahead.<\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>During the UBA Media Date, international experts will provide hands-on insights into effective media and marketing strategies &#8211; and how to maximise the impact of your investments.<\/p>\n","protected":false},"author":5775,"featured_media":238061,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[5679,6349],"tribe_events_cat":[9504,9397],"class_list":["post-298387","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-uba-united-brands-association","tag-uba-media-date","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-13 17:16:46","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298387"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298387"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298387\/revisions"}],"predecessor-version":[{"id":299429,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298387\/revisions\/299429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/238061"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298387"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298387"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}