{"id":298386,"date":"2025-06-05T16:29:24","date_gmt":"2025-06-05T14:29:24","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298386"},"modified":"2025-09-13T11:42:02","modified_gmt":"2025-09-13T09:42:02","slug":"uma-get-together-2025-summer","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/uma-get-together-2025-summer\/","title":{"rendered":"UMA Get Together"},"content":{"rendered":"<p>August\u2019s<strong> UMA Get Together<\/strong>\u00a0is a collaboration between\u00a0<strong>UBA<\/strong>\u00a0and\u00a0<strong>UMA<\/strong>. The crucial role of brand communication and the use of media in advertising will be highlighted by renowned speakers.<\/p>\n<p>This event is an unmissable opportunity for industry professionals to come together and discover new perspectives.<\/p>\n<p><strong>PROGRAMME<\/strong><\/p>\n<p><strong>09h00 &#8211; Reception with coffee<\/strong><\/p>\n<p><strong>09h45 &#8211; Presentations<\/strong><\/p>\n<ul>\n<li><em>Introduction<\/em> by moderator <strong>Bart De Pauw<\/strong> (WPP Media)<\/li>\n<li><em>UMA Wrap-up &amp; Visions<\/em> by <strong>Fran\u00e7ois Chaudoir<\/strong> (VP of UMA)<\/li>\n<li><em>The Effectiveness System<\/em> by <strong>Mats R\u00f6nne<\/strong> (Media Effectiveness Strategist from Sweden)<\/li>\n<li><em>Does consistency drive advertising quality, brand and business effects?<\/em> by <strong>Andrew Tindall <\/strong>(System1, UK)<\/li>\n<li><em>Being better investors, evidence-based approach to effectiveness<\/em> by <strong>Magda Nenycz-Thiel<\/strong> (Ehrenberg-Bass Institute, Australia)<\/li>\n<li><em>Added value from local media expertise : take aways from the B2B survey by Trustmedia<\/em><\/li>\n<\/ul>\n<p data-start=\"64\" data-end=\"184\"><strong data-start=\"67\" data-end=\"114\">12h15 &#8211; Networking moments at lunch buffets<\/strong><\/p>\n<p data-start=\"186\" data-end=\"283\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"189\" data-end=\"228\">14h30 &#8211; End of the UMA Get Together<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the yearly event UMA Get Together at Dolce La Hulpe, several prestigious speakers share their visions and insights on creative effectiveness and use of media, illustrating the future of our local media industries.<\/p>\n","protected":false},"author":5775,"featured_media":207449,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[5679,8723,5881],"tribe_events_cat":[9504,9397],"class_list":["post-298386","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-uba-united-brands-association","tag-uma-united-media-agencies-2","tag-uma-get-together","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-13 16:22:56","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298386"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298386"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298386\/revisions"}],"predecessor-version":[{"id":299426,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298386\/revisions\/299426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/207449"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298386"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298386"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}