{"id":298381,"date":"2025-06-02T10:09:19","date_gmt":"2025-06-02T08:09:19","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298381"},"modified":"2025-09-13T11:42:02","modified_gmt":"2025-09-13T09:42:02","slug":"unleash-the-full-potential-of-dooh","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/unleash-the-full-potential-of-dooh\/","title":{"rendered":"Unleash the Full Potential of DOOH"},"content":{"rendered":"<p><span lang=\"en-US\" data-olk-copy-source=\"MessageBody\">Hosted by\u00a0<\/span><strong><span lang=\"en-US\">billups<\/span><\/strong><span lang=\"en-US\">, this half-day event will bring together leading voices in advertising, media and technology to explore how DOOH is being transformed by data, creativity and innovation.<\/span><\/p>\n<p><span lang=\"en-US\">Through keynote talks, expert discussions and intentional networking, we\u2019ll unpack the opportunities &#8211; and realities &#8211; shaping today\u2019s OOH landscape.\u00a0<\/span><\/p>\n<p><strong>What You\u2019ll Experience<\/strong><\/p>\n<ul>\n<li><strong>Keynote sessions<\/strong>\u00a0led by voices defining the direction of (D)OOH,\u00a0including:\n<ul>\n<li><strong>Sarah Sutton<\/strong>, Global Media Director,\u00a0<em>Oatly<\/em><\/li>\n<li><strong>Benjamin Fishlock<\/strong>, Head of Client Strategy,\u00a0<em>Global Street Art<\/em><\/li>\n<li><strong>Alex Grieves<\/strong>, Head of Programmatic,\u00a0<em>billups<\/em><\/li>\n<li><strong>Joris de Doncker<\/strong>, Revenue &amp; Product Director,\u00a0<em>Clear Channel Belgium<\/em><\/li>\n<li><strong>Phil\u00a0Blond\u00e9<\/strong>,\u00a0Award-winning\u00a0OOH\u00a0creator &amp;\u00a0Founder\u00a0of\u00a0OOH\u00a0festival\u00a0<em>Antwerp\u00a0On\u00a0Air<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hosted by Billups, this half-day event brings together top voices in advertising, media, and technology to explore how data, creativity, and innovation are reshaping Digital Out-of-Home (DOOH).<\/p>\n","protected":false},"author":5775,"featured_media":237704,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[5929,8201],"tribe_events_cat":[9504],"class_list":["post-298381","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-billups","tag-dooh-digital-out-of-home-2","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-13 18:01:31","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298381"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298381"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298381\/revisions"}],"predecessor-version":[{"id":299423,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298381\/revisions\/299423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/237704"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298381"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298381"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}