{"id":298366,"date":"2025-05-21T09:08:36","date_gmt":"2025-05-21T07:08:36","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298366"},"modified":"2025-09-13T11:42:02","modified_gmt":"2025-09-13T09:42:02","slug":"bmma-in-action-societal-marketing-flop-revolution-or-illusion","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/bmma-in-action-societal-marketing-flop-revolution-or-illusion\/","title":{"rendered":"BMMA in Action: Societal Marketing"},"content":{"rendered":"<p>73% of brands could disappear without anyone noticing! So&#8230; can brands really save the planet&#8230; or are they just saving themselves?<\/p>\n<p>A world in the process of reinventing itself: is the old model dying, or is the new one really being created? It&#8217;s chaos! Transitions are many, much more than digital and ecological only. Geopolitics has violently returned to the citizen&#8217;s table. We are inhibited by the spectre of war: would a potential conflict force us to wait without acting? Or to adopt a positive resistance and participate in the creation of a new model?<\/p>\n<p>Brands and businesses are waiting for certainties that are not forthcoming, and underestimate their role. But will your customers really reward you for your social efforts?<\/p>\n<p>\ud83d\udc49\ud83c\udffc On June 17th, come and face up to your realities, share with and talk to 5 experts:<\/p>\n<p>Reconciling or opposing business and societal activism? The combination of these visions will redefine your marketing approach for years to come:<\/p>\n<ul>\n<li><strong>Hugues Rey<\/strong>, CEO of Havas &#8211; 15 years of perspective and evolution of the Meaningful Brands Study<\/li>\n<li><strong>Ad\u00e9la\u00efde Charlier<\/strong>, European climate and human rights advocate and co-founder of Youth For Climate &#8211; The viewpoint of a responsible activist<\/li>\n<li><strong>Anne-Catherine Trinon<\/strong>, Managing Director CAP Conseil &#8211; Empower sustainable transformation of organizations<\/li>\n<li><strong>Fons Van Dyck<\/strong>, internationally renowned strategist &#8211; Marketing in the age of Trump<\/li>\n<li><strong>Olivier Van Cauwelaert<\/strong>, sustainable and social entrepreneurship catalyst &#8211; Making the leap to positive impact entrepreneurship<\/li>\n<\/ul>\n<p>Moderation prepared and led by<strong> Alain Mayn\u00e9 <\/strong>(transition strategist) and <strong>Stephan Salberter<\/strong> (co-founder Society Agency): \u2018debate clash\u2019, unanimity or nuances?<\/p>\n<p>\ud83d\udd17 Places are limited \u2013 <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/bmma.be\/events\/brandandsocietalimpactin2025\/?mc_cid=88c1a07317&amp;mc_eid=9b8bbfa11b\">reserve yours today<\/a>.<\/p>\n<p>Debate from 17h to 19h &#8211; Networking from 19h to 20h.<\/p>\n<p><strong>Due to busy schedules, this session originally planned on 15\/5 has been moved to 17\/06<\/strong>. This postponement allows us to offer you a richer panel.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/bmma.be\/wp-content\/uploads\/2025\/04\/BMMA_Final2-1-1536x512.jpg\" alt=\"https:\/\/bmma.be\/wp-content\/uploads\/2025\/04\/BMMA_Final2-1-1536x512.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This BMMA event on June 17 explores whether societal marketing is a genuine force for change or just brand posturing. Speakers include climate activist Ad\u00e9la\u00efde Charlier and strategist Fons Van Dyck.<\/p>\n","protected":false},"author":5775,"featured_media":200903,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504,9397],"class_list":["post-298366","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-13 17:16:24","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298366"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298366"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298366\/revisions"}],"predecessor-version":[{"id":299408,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298366\/revisions\/299408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/200903"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298366"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298366"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}