{"id":298355,"date":"2025-04-23T09:26:22","date_gmt":"2025-04-23T07:26:22","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298355"},"modified":"2025-09-13T11:42:03","modified_gmt":"2025-09-13T09:42:03","slug":"bmma-brand-power-vs-planet-reality-where-do-you-stand","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/bmma-brand-power-vs-planet-reality-where-do-you-stand\/","title":{"rendered":"BMMA: Brand Power vs. Planet Reality"},"content":{"rendered":"<p>On Thursday, May 15, we&#8217;re bringing together marketers, advertisers, strategists and agency leaders for a bold and necessary conversation:<\/p>\n<p>\ud83d\udc49\u00a0<strong>What is the real role of branding in a world on fire &#8211; economically, socially and environmentally?<\/strong><\/p>\n<p data-end=\"978\" data-start=\"894\">This won\u2019t be a panel of polite nodding. We\u2019re staging a\u00a0<strong data-end=\"977\" data-start=\"951\">creative confrontation<\/strong>:<\/p>\n<ul data-end=\"1326\" data-start=\"980\">\n<li data-end=\"1077\" data-start=\"980\">On one side:\u00a0<strong data-end=\"1011\" data-start=\"995\">the dreamers<\/strong> &#8211; those who believe brands can (and must) lead societal change.<\/li>\n<li data-end=\"1195\" data-start=\"1078\">On the other:\u00a0<strong data-end=\"1113\" data-start=\"1094\">the challengers<\/strong> &#8211; pragmatists, skeptics, even provocateurs who think it\u2019s greenwashing at best.<\/li>\n<li data-end=\"1326\" data-start=\"1196\">And somewhere in between:\u00a0<strong data-end=\"1240\" data-start=\"1224\">a third way?<\/strong>\u00a0A smarter capitalism, where\u00a0<strong data-end=\"1299\" data-start=\"1269\">profit, people, and planet<\/strong>\u00a0aren\u2019t mutually exclusive.<\/li>\n<\/ul>\n<p><strong>This session will be split up in 3 interventions:<\/strong><\/p>\n<ol>\n<li><strong>The conscious brand imperative:<\/strong>\u00a0In 2025, successful brands must demonstrate authentic commitment to societal impact, moving beyond superficial purpose-washing to integrate social and environmental responsibility into their core business models, strategic decision-making, and performance metrics.<\/li>\n<li><strong>Stakeholder capitalism evolution:<\/strong>\u00a0The traditional People-Planet-Profit triangle has evolved from a zero-sum game to an integrated ecosystem where sustainable innovation creates competitive advantage, as consumers, employees, investors, and regulators increasingly reward brands that deliver measurable positive impact alongside financial returns.<\/li>\n<li><strong>Transparent accountability journey:<\/strong>\u00a0Brands finding balance in 2025 are embracing radical transparency through comprehensive ESG reporting frameworks, blockchain-verified supply chains, and open dialogue with stakeholders about both their progress and challenges, recognizing that authenticity in the journey toward positive impact builds more trust than claims of perfection.<\/li>\n<\/ol>\n<p><strong>With the participation of:<\/strong><\/p>\n<ul>\n<li>Hugo Uhr and Hugues Rey, Havas<\/li>\n<li>Stephan Salberter, Society Agency<\/li>\n<li>Alain Mayn\u00e9, AMI and Olivier Van Cauwelaert<\/li>\n<\/ul>\n<p><strong>Agenda:<\/strong><\/p>\n<ul>\n<li>16:45 &#8211; Welcome speech by Hugues Rey<\/li>\n<li>17:00 &#8211; The three themes are developed<\/li>\n<li>19:00 &#8211; Conclusion<\/li>\n<li>19:15 &#8211; Drink<\/li>\n<li>20:00 &#8211; End<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On May 15, BMMA invites you to join an interesting panel on the real role of branding in a world on fire &#8211; economically, socially and environmentally.<\/p>\n","protected":false},"author":5775,"featured_media":200903,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504,9397],"class_list":["post-298355","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 06:29:27","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298355"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298355"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298355\/revisions"}],"predecessor-version":[{"id":299398,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298355\/revisions\/299398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/200903"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298355"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298355"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}