{"id":298351,"date":"2025-04-10T12:19:47","date_gmt":"2025-04-10T10:19:47","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298351"},"modified":"2025-09-13T11:42:03","modified_gmt":"2025-09-13T09:42:03","slug":"executive-master-in-digital-marketing-sustainable-strategies-module-2-impact-pricing","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/executive-master-in-digital-marketing-sustainable-strategies-module-2-impact-pricing\/","title":{"rendered":"Executive Master in Digital Marketing &#038; Sustainable Strategies &#8211; Module 2: Impact Pricing"},"content":{"rendered":"<p style=\"text-align: left;\">Don&#8217;t miss out on the opportunity to take part in the 2-day course on Impact Pricing at the Solvay Brussels Schools of Economics and Management, jointly organised by the BMMA, the Belgian Management and Marketing Association. The Impact Pricing\u00a0module, which is a part of the\u00a0<strong>Executive Master in Digital Marketing &amp; Sustainable Strategies, <\/strong>is an intense deep dive in the role of impact pricing in marketing strategies.<\/p>\n<h3><strong>Module objectives:<\/strong><\/h3>\n<p style=\"text-align: left;\">Participants will learn to set prices that maximise profitability, enhance customer satisfaction, and demonstrate environmental responsibility, using the People, Planet, Profit (PPP) approach.<\/p>\n<h3>Topics we&#8217;ll cover:<\/h3>\n<ul>\n<li>Traditional and Innovative Pricing Models: Explore cost-based, competition-based, and innovative pricing models that meet modern market demands.<\/li>\n<li>Value-Based Pricing: Techniques to determine perceived value and align pricing strategies with customer expectations to optimise revenue.<\/li>\n<li>Impact Pricing: The importance of pricing that maximises profitability while promoting sustainability and responsibility (PPP).<\/li>\n<\/ul>\n<h3>This module is led by:<\/h3>\n<ul>\n<li><strong>Sandra Rothenberger, <\/strong>Professor of Marketing &amp; Strategy at the Solvay Brussels School of Economics and Management (ULB)<\/li>\n<\/ul>\n<h3><strong>Practical information:<\/strong><\/h3>\n<p><strong><span data-olk-copy-source=\"MessageBody\">Dates<\/span><\/strong>: May 20 and 22 (9 a.m. to 5 p.m.)<br \/>\n<strong>Duration<\/strong>: 2 days<br \/>\n<strong>Format:<\/strong> Hands-on, interactive and game-changing<\/p>\n<p>Download the brochure <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/mcusercontent.com\/2f17c8835c850c408a145c648\/files\/0568ff25-6ad0-a3b5-fc70-e9857654d396\/Module_2_Sandra_Rothenberger.pdf?mc_cid=a63547d8b4&amp;mc_eid=9b8bbfa11b\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Solvay Brussels School and BMMA invite you to the 2-days module on Impact Pricing: Strategies for Maximising Sustainable Value. Participants will dive deep in the role of impact pricing in marketing strategies.<\/p>\n","protected":false},"author":5775,"featured_media":235270,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-298351","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 08:10:33","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298351"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298351"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298351\/revisions"}],"predecessor-version":[{"id":299393,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298351\/revisions\/299393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/235270"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298351"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298351"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}