{"id":298325,"date":"2025-03-03T14:18:27","date_gmt":"2025-03-03T13:18:27","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&p=298325"},"modified":"2025-09-13T11:42:03","modified_gmt":"2025-09-13T09:42:03","slug":"bmma-the-power-of-ai-augmented-creativity","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/bmma-the-power-of-ai-augmented-creativity\/","title":{"rendered":"BMMA: The Power of AI – Augmented Creativity"},"content":{"rendered":"

Not another AI trends session. No speculation about the future. Just a deep dive into real-world AI-powered creativity<\/strong>, how it actually works in today\u2019s campaigns, sharing a real case.<\/p>\n

Discover how Generative AI is transforming the entire agency value chain<\/strong>\u2014enhancing creativity, strategy, and execution. This session takes you behind the scenes of a groundbreaking campaign by Publicis Groupe Belgium<\/strong>, illustrating AI\u2019s real-world potential to craft impactful campaigns where creativity comes first<\/strong>, and the machine follows.<\/p>\n

Why take part?<\/p>\n

    \n
  1. Step by step, we\u2019ll walk you through the process\u2014from strategy to ideation to execution\u2014sharing real insights from real people:<\/li>\n
  2. A Strategist<\/strong> on AI\u2019s impact on brand thinking<\/li>\n
  3. A Creative<\/strong> on using AI to push ideas further<\/li>\n
  4. \u00a0A look at how AI is Transforming<\/strong> agency workflows and business.<\/li>\n<\/ol>\n

    You\u2019ll get involved, too. Bring your laptop or phone, with an AI tool open (ChatGPT, Perplexity, Gemini, DeepSeek, etc.), and get ready to explore.<\/p>\n

      \n
    • 1h30 of concrete Belgian use case<\/strong> + time for discussions<\/li>\n
    • A chance to challenge and discuss<\/strong> how marketeers are already integrating AI to build impactful campaigns.<\/li>\n
    • Understand the foundations<\/strong> shaping the industry as it scales in 2025 and beyond.<\/li>\n
    • Join us for a real case<\/strong>, with real people – not robots.<\/li>\n<\/ul>\n

      The session is led by:<\/p>\n

        \n
      • Na\u00efm Baddich<\/strong> \u2013 Creative Director<\/li>\n
      • Jorinda Hasa<\/strong> \u2013 Senior Brand Strategist<\/li>\n
      • Matthieu Vercruysse<\/strong> \u2013 Chief Transformation Officer<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        Discover how Generative AI is transforming the entire agency value chain\u2014enhancing creativity, strategy, and execution. This session takes you behind the scenes of a groundbreaking campaign by Publicis Groupe Belgium.<\/p>\n","protected":false},"author":5781,"featured_media":200903,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504,9397],"class_list":["post-298325","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 11:54:49","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298325"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5781"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298325"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298325\/revisions"}],"predecessor-version":[{"id":299367,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298325\/revisions\/299367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/200903"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298325"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298325"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}