{"id":298202,"date":"2024-07-03T14:05:31","date_gmt":"2024-07-03T12:05:31","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=298202"},"modified":"2025-09-13T11:42:06","modified_gmt":"2025-09-13T09:42:06","slug":"dpg-media-advertising-webinar-elevate-your-digital-campaigns-with-attention-measurement-insights","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/dpg-media-advertising-webinar-elevate-your-digital-campaigns-with-attention-measurement-insights\/","title":{"rendered":"DPG Media Advertising &#8211; Webinar: Elevate your digital campaigns with attention measurement insights"},"content":{"rendered":"<p><strong>Attention measurement is vital for the success of your digital campaigns. Join this webinar and gain a comprehensive understanding of attention across DPG Media Advertising\u2019s digital offerings. Host: Bernd Strauven, Advertising Researcher at DPG Media Advertising.<\/strong><\/p>\n<p>We\u2019re excited to share the latest findings from our eye-tracking experiment with Lumen, offering cutting-edge insights to enhance your strategy.<\/p>\n<p>Additionally, we will provide an overview of various measurement approaches and share best practices, as measuring attention on a campaign basis is the next step.<\/p>\n<p>Dentsu will also showcase how attention plays a pivotal role within their agency, delivering actionable knowledge for your organisation.<\/p>\n<p><strong>Agenda<\/strong><\/p>\n<ul>\n<li>Modern media: how attention helps us to evolve from an opportunity-to-see to an opportunity-to-communication<br \/>\nReynder Bruyns &amp; Bathilde Meulenbeld &#8211; Dentsu Benelux<\/li>\n<li>Attention for seamless ads: an eye-tracking experiment with Lumen &amp; round-up<br \/>\nBernd Strauven &#8211; Advertising Researcher DPG Media<\/li>\n<li>Attention measurement methodologies and opportunities<br \/>\nRob Gedge &#8211; GroupM Nexus<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Attention measurement is vital for the success of your digital campaigns. Join this webinar and gain a comprehensive understanding of attention across DPG Media Advertising\u2019s digital offerings.<\/p>\n","protected":false},"author":5776,"featured_media":215997,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-298202","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 14:29:03","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298202"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298202"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298202\/revisions"}],"predecessor-version":[{"id":299244,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298202\/revisions\/299244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/215997"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298202"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298202"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}