While radio provides only sound, it can be very powerful to build a brand image. EGTA has gathered some (worldwide) evidence around the subject that may convince you.<\/p>\n
But\u2026 the proof is in the pudding!<\/p>\n
ARD, RMS and Radiocentrale Germany have developed an experiment with a fictional chocolate brand that demonstrates the emotional power of radio and the importance of the creative elements of a radio spot.<\/p>\n
AGENDA<\/strong><\/p>\n # Introduction by Yves Gerard, President VIA<\/p>\n # \u201cRadio as a brand builder\u201d presented live by Ania Lara, Head of Radio Research at EGTA<\/p>\n # \u201cFrom sound to brand\u201d presented online by Jan Isenbard, Chief Research Officer at ARD Media.<\/p>\n Host of the day is Thibaud De Meester, Strategy Lead at DPG Media.<\/p>\n","protected":false},"excerpt":{"rendered":" While radio provides only sound, it can be very powerful to build a brand image. EGTA has gathered some (worldwide) evidence around the subject that may convince you.<\/p>\n","protected":false},"author":5775,"featured_media":215367,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504,9397],"class_list":["post-298098","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 18:09:14","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298098"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=298098"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298098\/revisions"}],"predecessor-version":[{"id":299140,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/298098\/revisions\/299140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/215367"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=298098"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=298098"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=298098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}