{"id":297992,"date":"2023-06-15T15:18:14","date_gmt":"2023-06-15T13:18:14","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=297992"},"modified":"2025-09-13T11:42:09","modified_gmt":"2025-09-13T09:42:09","slug":"kantar-webinar-introducing-brand-equity-evaluation","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/kantar-webinar-introducing-brand-equity-evaluation\/","title":{"rendered":"Kantar Webinar: Introducing Brand Equity Evaluation"},"content":{"rendered":"<p>Strong brands, brands with powerful connections leverage their equity to create value faster, resist market downturns and recover sooner from them.<\/p>\n<p>To be strong, a brand needs to be meaningful, different and salient.<\/p>\n<p>But how can we get evidence that the marketing activity is serving the brand and the business objectives?<\/p>\n<p>Join our experts Deniz Sariyildiz, Martine Philippe and Majid Mardan to know more about Kantar\u2019s validated equity framework, and our solution to identify how to win in market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join our experts Deniz Sariyildiz, Martine Philippe and Majid Mardan to know more about Kantar\u2019s validated equity framework, and our solution to identify how to win in market.<\/p>\n","protected":false},"author":5776,"featured_media":162027,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504,9397],"class_list":["post-297992","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-15 00:43:14","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297992"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5776"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=297992"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297992\/revisions"}],"predecessor-version":[{"id":299034,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297992\/revisions\/299034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/162027"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=297992"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=297992"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=297992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}