{"id":297965,"date":"2023-04-17T11:07:40","date_gmt":"2023-04-17T09:07:40","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=297965"},"modified":"2025-09-13T11:42:08","modified_gmt":"2025-09-13T09:42:08","slug":"commpass-digital-effectiveness","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/commpass-digital-effectiveness\/","title":{"rendered":"CommPass Masterclass: Digital Effectiveness"},"content":{"rendered":"<h3>Hoe kan ik een digitale campagne monitoren?<\/h3>\n<p>Welke KPI\u2019s moet ik hanteren om digitale campagnes te volgen? Waar vind ik relevante en neutrale informatie? Hoe evalueer ik het succes of het falen van mijn digitale aanwezigheid?<\/p>\n<p>In deze sessie krijgt u een overzicht van studies en data die in Belgi\u00eb voorhanden zijn en schotelen we hen een paar praktische oefeningen voor. U leert hoe u het cijfermateriaal van studies moet interpreteren, hoe u indien nodig tussen de regels door moet lezen en hoe u de verworven inzichten moet gebruiken om uw digitale strategie uit te stippelen. We tonen u ook waar de data voor campagnes vandaan komen en leren u de impact van uw digitale campagnes te evalueren.<\/p>\n<h3>Voor wie?<\/h3>\n<p>Media Accounts \/ Managers, Media Planners, Digital Planners, enz.<\/p>\n<h3>Spreker<\/h3>\n<p>St\u00e9phanie Radochitzki, Digital &amp; Performance Strategy Director bij IPG Mediabrands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welke KPI\u2019s moet ik hanteren om digitale campagnes te volgen? Waar vind ik relevante en neutrale informatie? Hoe evalueer ik het succes of het falen van mijn digitale aanwezigheid?<\/p>\n","protected":false},"author":5775,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504,9397],"class_list":["post-297965","tribe_events","type-tribe_events","status-publish","hentry","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 20:19:15","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297965"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=297965"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297965\/revisions"}],"predecessor-version":[{"id":299007,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297965\/revisions\/299007"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=297965"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=297965"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=297965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}