{"id":297855,"date":"2022-10-20T16:42:24","date_gmt":"2022-10-20T14:42:24","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=297855"},"modified":"2025-09-13T11:41:27","modified_gmt":"2025-09-13T09:41:27","slug":"attention-a-key-metric-for-your-video-plan","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/attention-a-key-metric-for-your-video-plan\/","title":{"rendered":"VIA Webinar: Attention, a key metric for your video plan"},"content":{"rendered":"<p>Internationaal wordt er steeds meer gekeken naar &#8216;attention&#8217; als een metric om de waardeverschillen tussen verschillende media in kaart te brengen. Binnen het ecosysteem van &#8216;total video&#8217;, waar zeer verschillende consumptiewijzen van video in ondergebracht worden, is de kennis van die waardeverschillen des te belangrijker.<\/p>\n<p>Daarom vroeg VIA aan Amplified Intelligence, wereldautoriteit op het vlak van &#8216;attention research&#8217;, om reclame op video in Belgi\u00eb onder de loupe te nemen.<\/p>\n<p>Op donderdag 10 november, om 9 uur, presenteert VIA het eerste deel van de resultaten van een onderzoek naar &#8216;attention&#8217; voor videoreclame.<\/p>\n<p>Het webinar zal ingeleid worden door <strong>Wilfried Celis<\/strong>, voorzitter van VIA. <strong>Karen-Nelson Field<\/strong> zal vanuit Australi\u00eb de resultaten presenteren. In het laatste deel stellen we ons de vraag &#8220;<strong>Wat is het ideale videoplan ?&#8221;<\/strong>, volgens de visie van VIA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op 10 november presenteert VIA het eerste deel van de resultaten van een onderzoek naar &#8216;attention&#8217; voor videoreclame.\u00a0Het webinar zal ingeleid worden door Wilfried Celis, voorzitter van VIA. Karen-Nelson Field zal de resultaten presenteren.<\/p>\n","protected":false},"author":5775,"featured_media":198597,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504,9397],"class_list":["post-297855","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-16 00:43:51","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297855"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=297855"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297855\/revisions"}],"predecessor-version":[{"id":298897,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297855\/revisions\/298897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/198597"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=297855"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=297855"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=297855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}