{"id":297766,"date":"2022-06-07T14:03:30","date_gmt":"2022-06-07T12:03:30","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=297766"},"modified":"2025-09-13T11:41:29","modified_gmt":"2025-09-13T09:41:29","slug":"kantar-webinar-understand-what-sustainability-means-in-the-food-beverage-categories","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/kantar-webinar-understand-what-sustainability-means-in-the-food-beverage-categories\/","title":{"rendered":"Kantar Webinar: Understand what sustainability means in the food &#038; beverage categories"},"content":{"rendered":"<p><strong>Increase your ability to be the enabler of change by understanding what sustainability means in the food &amp; beverage categories.<\/strong><\/p>\n<p>What are the consumers&#8217; expectations about sustainability based on their search engine requests on food and beverages worldwide, in the past five years?<\/p>\n<p>In 2021, Kantar Insights conducted a global study across 35 countries, in order to better understand consumers\u2019 expectations and behaviours about sustainability in the Food and Beverages sectors: overconsumption, overpackaging, animal testing, intensive farming, overwork and poverty were amongst the most important issues to be solved by companies operating in the sectors.<\/p>\n<p>In 2022, our Analytics department has screened consumers\u2019 requests on search engines related to these themes on a five year period and on a global scale (with the exception of China).<\/p>\n<p>This exclusive study allowed us to identify, for each theme:<\/p>\n<ul>\n<li>Granularity<\/li>\n<li>Trends (breaking point, acceleration&#8230;)<\/li>\n<li>New initiatives<\/li>\n<li>Differences between regions<\/li>\n<\/ul>\n<p>David Chassid, Kantar Insights Managing Director in Israel, will reveal the key elements of this study. He will then interview 2 major brands on their reactions to these insights and their main initiatives on these topics: Dana Rubin, PR &amp; Sustainability Manager, Nespresso and Einat Ben Horin, Director of Global Consumer Insights &amp; Analytics, SodaStream International.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increase your ability to be the enabler of change by understanding what sustainability means in the food &#038; beverage categories. What are the consumers&#8217; expectations about sustainability based on their search engine requests on food and beverages?<\/p>\n","protected":false},"author":5775,"featured_media":193861,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-297766","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-17 19:52:38","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297766"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=297766"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297766\/revisions"}],"predecessor-version":[{"id":298808,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297766\/revisions\/298808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/193861"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=297766"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=297766"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=297766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}