{"id":297730,"date":"2022-03-31T12:24:25","date_gmt":"2022-03-31T10:24:25","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=297730"},"modified":"2025-09-13T11:41:30","modified_gmt":"2025-09-13T09:41:30","slug":"via-webinar-the-playbook-for-effective-advertising","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/via-webinar-the-playbook-for-effective-advertising\/","title":{"rendered":"VIA Webinar: The playbook for effective advertising"},"content":{"rendered":"<p>De aandacht van het publiek is in het digitale tijdperk opnieuw versmald. <strong>Om effectieve, betekenisvolle en gedenkwaardige campagnes te cre\u00ebren die merken opbouwen, moet de industrie de \u2018brede\u2019 aandacht van het publiek trekken<\/strong>. Dit is de strijdkreet van Orlando Wood, Chief Innovation Officer bij System1 Group, in zijn nieuwe IPA-publicatie \u2018Look Out\u2019, die in oktober vorig jaar is gepubliceerd op EffWorks Global 2021.<\/p>\n<p>De nu al legendarische publicatie biedt bewijs, richtlijnen en inspiratie om merken te helpen groeien in een technologisch ontwrichte wereld. <strong>In samenwerking met de Global TV Group organiseert VIA <\/strong>op 12 mei om 15 uur een webinar waarin Orlando vertelt uit zijn laatste werk in opdracht van het Engelse IPA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In samenwerking met de Global TV Group organiseert VIA een webinar waarin Orlando Wood vertelt uit zijn laatste werk in opdracht van het Engelse IPA.<\/p>\n","protected":false},"author":5775,"featured_media":190885,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504,9397],"class_list":["post-297730","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","tribe_events_cat-featured","cat_event-nl","cat_featured","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-18 09:21:53","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297730"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=297730"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297730\/revisions"}],"predecessor-version":[{"id":298772,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297730\/revisions\/298772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/190885"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=297730"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=297730"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=297730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}