{"id":297576,"date":"2021-09-09T10:34:46","date_gmt":"2021-09-09T08:34:46","guid":{"rendered":"https:\/\/be.themedialeader.com\/?post_type=tribe_events&#038;p=297576"},"modified":"2025-09-13T11:41:33","modified_gmt":"2025-09-13T09:41:33","slug":"break-the-silos-between-the-cio-and-the-cmo","status":"publish","type":"tribe_events","link":"https:\/\/be.themedialeader.com\/nl\/event\/break-the-silos-between-the-cio-and-the-cmo\/","title":{"rendered":"Break the silos between the CIO and the CMO"},"content":{"rendered":"<p>For years, IT were predominantly focused on working with executive management, finance and production.<\/p>\n<p>However, the division where the use of technology has grown exponentially, and \u201ccustomer journey\u201d data has become a crucial asset is marketing. Not to forget that the pandemic has accelerated the digitization of customer interactions where in our today customer-driven business world, the urgency to reveal trusted actionable data insights and the enhancement of the customer experience through MarTech has never been greater.<\/p>\n<p>Needless to say that a new and improved way of working between the CMO and the CIO is required to make sure the company reaches its business goals and objectives in this fast-changing world.<\/p>\n<p>Join our physical event \u201cBreak the silos between the CIO and the CMO\u201d on the 5th of October and learn about the following topics:<\/p>\n<ul>\n<li>What is a Customer Data Platform and do you really need it?<\/li>\n<li>How to overcome the cookie less future as from end 2022<\/li>\n<li>Identify which customers navigate through your website<\/li>\n<li>Global drivers reshaping the future<\/li>\n<li>Innovate with a cloud Data Platform<\/li>\n<li>How to explain your request to IT \u201dguys\u201d<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Some topics brought by end-clients like: Generali Employee Benefits and Fednot. &#8220;Break the silos between the CIO and the CMO&#8221; is a free live event where you can attend different presentation from customers, our partners Google, Looker &amp; Fivetran and the hosts DataSight and &amp;Koo.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/datasight.tech\/wp-content\/uploads\/2021\/09\/partners-event-nl.png\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital explosion has forced CIO and CMO to work more closely together. A new and improved way of collaborating is required and the increasing demand for speed and agility are causing frictions.<\/p>\n","protected":false},"author":5775,"featured_media":182073,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[9504],"class_list":["post-297576","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-event-nl","cat_event-nl","entry"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-21 09:13:03","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"post_tag"},"_links":{"self":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297576"}],"collection":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/users\/5775"}],"replies":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/comments?post=297576"}],"version-history":[{"count":1,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297576\/revisions"}],"predecessor-version":[{"id":298617,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events\/297576\/revisions\/298617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media\/182073"}],"wp:attachment":[{"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/media?parent=297576"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tags?post=297576"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/be.themedialeader.com\/nl\/wp-json\/wp\/v2\/tribe_events_cat?post=297576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}